Hi All, Just been thinking about this for a while and wanted to know your comments. We all know the positives of premium generic domains names, for example they can give your website more authority by having a decent name; they can get direct type in traffic; they can be easier to rank in search engines for their keyword etc..... Do the negatives outway the positives though? Lets say you bought a premium .co.uk generic domain name lets say for example "wines" and you created a website selling wines. Obviously it would be a good domain name for this and help you rank better. Let say you ran the website for a few years and it got popular and your business got a good name for itself for excellent service, but what would happen when someone bought the domains wines (.com) or wine (.co.uk) and started to compete against your business. Because the name is a generic name and not a brandable one, people could get confused between which is your website and one of your competitors. Therefore do you think it would be better to build a buisness around a unique brandable/trademarkable name rather than a generic?