Hi has anyone noticed lately that the top 3 or 4 keyword payers suddenly go into free fall? You used to be able to sit on 3rd highest safe in the knowledge that you are getting a decent return. I have a client who has lately suffered insisting they used one of the top 3. One day they are at £19 the next day they are at 0.89p Fortunately she is the only one, was just wondering if anyone else has noticed this? They must rake in loads of quality traffic at a fraction of the price. How do they do it I would like to know, they must have a network of bids to control the bidding?? Very vague all this, but those of you that monitor your keywords will know what I'm on about Maybe they raise the bid at weekends when most change keywords? And lower in midweek cashing in on the traffic?