Domain Manage

Question for ND

Discussion in 'NameDrive' started by domaingenius, Jun 14, 2006.

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  1. domaingenius

    domaingenius Well-Known Member

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    Hello


    I would be interested to know whether ND would tell publicly or otherwise what percentage of revenue from Google is passed over to clients ?.
    Let me be honest in saying that I think that in the long run I think it unsustainable to take the position of saying it is confidential.
    I am asking Sedo the same question and lets see their reaction. I have been in business a good number of years and have never yet known a company not wish to say what they are taking and hope that this may open up the matter to debate . I am quite happy if someone says "Yes we take 25% " but when someone says "sorry we cannot tell you" one wonders why (and I am not saying that you have said that) ?.

    Hope you dont take offence but is intended as serious question,

    Regards

    DG
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. NameDriver

    NameDriver NameDrive Staff

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    Hi there DG,

    I appreciate your need for clarification on this and it is a tricky sitution to be in. The reasons we don't reveal it is something I think I have gone through before. I've posted my answer which I posted some time ago on another board.

    Our main issue is simply that each company counts views, clicks etc so differently that saying that we pay at XX% is really just a number plucked from pretty much nowhere and shouldn't be used to judge a company. We believe that service, high earnings and an innovative system is what we should be judged on. Domain parking is not like going to a HMV or Virgin and buying a CD where you can directly compare prices for the same product. If company X say they pay out at 80% and company Y at 70%, then it looks like 'hey, I should go to company X'.
    However, what happens if Google are giving X 60% of their gross revenue and giving Y 70%. So it looks like X has the cheaper CDs but Y is actually receiving a CD with an extra track on the playlist, so you end up receiving more from Y in the end.
    I appreciate that not giving an answer to what seems to be a straight question does look like we're trying to squirm but I really strongly believe that companies who do bleat about their revenue share are trying to cover up the fact that they actually pay less. I'd rather have 70% of $1 than 85% of $0.50. As a result of the smokescreen put up by others, we never use revenue share as a bargaining tool because we don't want that to be a factor in any customer's decision.
    I can only say that we started in September at a high rev share. In the first week, we bumped that share up another 10%. At this stage, I honestly believe we do pay out at least as high as anyone else. We work extremely efficiently and have very low overheads. None of us are greedy and realise the need to keep you guys happy because without you there is no us.

    I feel like a Blair spin doctor, but I can assure you that we are trying to be as cleancut as possible here in an industry where people always feel they're being scammed by the likes of us. Our conscience is very clear and I think the high earnings we pay out to you guys proves this.

    Ed

    Answer from another forum:
     
  4. domaingenius

    domaingenius Well-Known Member

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    I do hope im not "blackballed" for speaking up,lol. I note what you say and agree that if you have different formulas then it would be hard to say percentage wise, but you must have the total figures received from Google for each seperate client so how about giving each client a brakdown such as simply;

    Google : $2000
    less our fees $1900 )lol, I jest a bit)
    You Get $ 100

    That would be straight and to the point and only thing I could think would hold you back would be not wishing to make some think they were paying too much to "you". As I say I am not knocking what you earn because I simply dont know what you earn,

    Regards

    DG
     
  5. NameDriver

    NameDriver NameDrive Staff

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    The problem with that is that it is essentially the same thing.

    'We pay out at 90%' = 'We pay out 900 of 1000'
    Google gives X 1000, they pay out 900, Google gives Y 1100, they give you 900. A lower percentage, but the same thing.

    I know that I'm fobbing this off. I know it's a simple answer but I also know it is essentially a futile comparison. On a certain Pro program it says 'your bonus level XX%'. Of what? Of the rev share you already have? 30% extra revenue share or 30% of the percentage revenue share? If we put 30% extra on top of what we pay out, we'd go out of business faster than Enron.
    It is simply an argument we don't want to enter as we feel that there is no method of comparing one company's view of revenue share with another one. This is why we stress earnings, earnings, earnings. This is what mattes at the end of the day, not what percentage some company claims to pay out from what they claim to receive from their advertising partner.

    As I said, this is not 'hiding' because we don't want to be transparent, we want to focus on the aspects which can be used to judge different companies rather than the factors which the companies themselves like to use to coax people while pocketing more themselves.

    Ed
     
  6. olebean

    olebean Well-Known Member

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    DG

    With my "accounts" head on...


    Any plausible scenario has generically flawed answers based on criteria already given. Even using any description an of average and forecasting opens a mind field of spurious answers.

    Let alone both parties being business and not wanting to give away their data... If they are limited that would be a different issue

    As for being backballed, I think the only way that could happen is a brush and paint or just dipping in paint (or ink)..
     
  7. domaingenius

    domaingenius Well-Known Member

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    Agreed.I should like to make clear that I am not in anyway unhappy with NameDrive and indeed find them professional and good to work with, and indeed the money generated is good. All I was looking to do was make comparisons to see options but clearly thats not as easy as I thought,
    i.e. obviously 75% of £100 is better than 80% of £75. Anyway i'll sleep on it.
    DG
     
  8. NameDriver

    NameDriver NameDrive Staff

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    Hi OB and DG,

    It really is the case that the competition plays a part in what we reveal and what we don't. It is also a fact that what some of the competition reveal is not necessarily the whole picture so we don't want to mix anything in with that.

    As far as I'm aware, the only member of this board being blackballed is aqls. I believe he even asked for it at some point in January :)

    Ed
     
  9. aqls

    aqls Well-Known Member

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    edit ... unfair!

    -aqls-
     
    Last edited: Jun 14, 2006
  10. NameDriver

    NameDriver NameDrive Staff

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    fine. well if you're going to edit, I'm going to edit.
     
    Last edited: Jun 15, 2006
  11. aqls

    aqls Well-Known Member

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    edit ............ (maybe not on this thread!)

    -aqls-
     
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