Discussion in 'Sold Domains' started by Acorn Newsbot, May 19, 2014.
Price: 2,679 GBP
see Sedo latest sales
I auctioned this domain as a little test to see whether I'll ever use a Sedo .co.uk auction again.
You can probably guess the answer.
At first I thought this was a fair price...great 'brandability' potential but most people buy alcohol at the supermarket, plus the hassle of shipping bottles through post etc.
With hindsight I wish I'd joined in the bidding for this one.
(1) I think it would be very easy to build a successful drop-shipment or retail business on it. This is a industry with plenty of small manufacturers who I believe will be happy to engage/promote/supply their wares on a well developed Cider.UK shop. I didn't realize most of them ship their products in boxes rather than bottles which also makes the logistics side simpler.
(2) In my opinion, the most effective generic domains relate to products with regular, repeat customers. The best example for me is contactlenses/uk...but this domain also fits the bill nicely for attracting cider aficionados.
I would be interested to know if you sent a letter to (say) 30 x cider manufacturers/online retailers before the auction to let them know. If you did...the sale price is probably a decent market price for this moment in time.
A specialist / local brewery cider ecommerce site that ships crates from UK small breweries could do quite well I guess.
Although the market might be pretty small? Cider is popular in UK but bulk of that's 16 years old on White Lightening and everyone else knocking back Magners or Kopparberg on a sunny day I think. Cider making kits, you could prob shift a few a month.
Mixed selections might do ok as whenever I've bought beer online it's been as a gift focused on country specific to german, belgian etc. You'd have to be able to hold stock to package them together from multiple locations and send them out though. Or strike a deal with another online beer outlet who offers mixed cases to ship them for you.
I contacted the big firms, albeit the lazy option (Twitter!). And I suspect it might be one of them that won it (via a 3rd party), but we'll have to wait and see...
Great price, but sadly another domain that has now fallen into the hands of a domainer; so most likely will never see an active site, just a landing page as now until the domain can be flipped!!!
Great bargain for someone!
Absolutely nothing stopping anyone (including multiple entities) active in the cider industry bidding on whatever keyword (presume "cider") cider.co.uk is displaying result links for. A great way for the registrant to earn from use of the domain name and another great way for multiple interested parties to gain traffic from the domain name without any one entity sequestering its use entirely for themselves. Targetted landing pages are useful.
Personally don't see it that way, though understand why many on here would. Find it to be one of the most disappointing things about this industry, so many wasted domains! I'm after two owned domains, have offered fair money, but unfortunately the owners are notorious for expecting too much so won't let go; such a shame, I could make decent sites from them.
I'm sure that's true. I'm in the same boat as those owners though. I have coupons.co.uk and coupon.co.uk. I've been offered quite a lot of money for them, but have always held out because I've (perhaps naively) felt that as a pair they are worth more.
Yet I've never done much with them, other than collect parking income via Sedo (although I suppose that's not to be sniffed at).
I'm just glad I didn't put them into the Sedo .co.uk auction! They might have gone for a fiver each!
Separate names with a comma.