Domain Manage

Sedo Sale: over50lifeinsurance.co.uk (3,000 GBP)

Discussion in 'Sold Domains' started by Acorn Newsbot, Sep 15, 2012.

Thread Status:
Not open for further replies.
  1. Acorn Newsbot

    Acorn Newsbot Junior Member

    Joined:
    Jan 2006
    Posts:
    19,908
    Likes Received:
    17
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
     
  3. Jamie101 United States

    Jamie101 Well-Known Member

    Joined:
    Jan 2012
    Posts:
    1,057
    Likes Received:
    15
    Seems expensive enough to me?
     
  4. Edwin

    Edwin Well-Known Member Exclusive Member

    Joined:
    Apr 2005
    Posts:
    8,460
    Likes Received:
    261
    Why? 2,900 exacts, over $31 a click, and the top term for a large niche within the overall life insurance industry. Any company doing PPC will save the cost of the domain name in no time at all thanks to the higher click-through rate it's likely to bring with it... It's probably worth checking out our Adwords case study if you haven't had the chance to yet http://www.memorabledomains.co.uk/ppcanalysis.pdf
     
    Last edited: Sep 15, 2012
  5. Jamie101 United States

    Jamie101 Well-Known Member

    Joined:
    Jan 2012
    Posts:
    1,057
    Likes Received:
    15
    Yeah I suppose. I'm not really a domainer but I just got the feeling that it was a little bit expensive.

    Edit - Just saw an ad on TV that was about over 50s life insurance. Never knew that this is one of the most used terms in the life insurance niche as you mentioned.
     
    Last edited: Sep 15, 2012
  6. PaulK

    PaulK Well-Known Member

    Joined:
    Nov 2009
    Posts:
    1,144
    Likes Received:
    10
    seem's a tad expensive.....

    i was trying to off load overfiftyinsurance.co.uk for ages with no takers
     
  7. Edwin

    Edwin Well-Known Member Exclusive Member

    Joined:
    Apr 2005
    Posts:
    8,460
    Likes Received:
    261
    I think that's one of those awkward cases where the domain name is at 2 removes to the core term. "50" is searched for much more than "fifty" and also the "life" part is essential to narrow things down to the right kind of insurance (i.e. not travel, car and so on).
     
  8. bulkcorn United Kingdom

    bulkcorn Active Member

    Joined:
    Jun 2011
    Posts:
    854
    Likes Received:
    6
    Good sale! The pensioners have got all the money ;) ...... could have sold for a bit more.
     
  9. JMOT

    JMOT Well-Known Member

    Joined:
    Feb 2007
    Posts:
    1,012
    Likes Received:
    23
    Na, they dont. They are as fecked as everyone else....

    Annuity rates are at an all time low and the housing market has stalled so they cant sell for the top dollar they needed to release even more cash.

    Interest rates are super low so their investments/cash are under performing and inflation is outstripping retail linked pensions.
     
  10. carl77

    carl77 Guest

    It just shows there is a good market for exact match domains. They will probably use that
    url to get traffic to their main website. In USA lots of millionaire domainers have been registering longer domains, if you have ever had a website and know how much advertising costs you can see why. Like Edwin says its $31 a click.
     
Thread Status:
Not open for further replies.

Share This Page