Hi all, I'm quite versed in SEO and do alright online ranking websites and what not. Today I had a chat with a guy who has a site that rotates the front page text and images on every page load. I asked him if he was doing split testing for conversion rates to which he replied "no Google likes fresh content." Whilst that statement is correct surely continually loading a complete different set of text/keypharses etc on every page load would be to your detriment? Thoughts anyone?