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SEO is the Best Marketing Practice in a Recession Time

Discussion in 'SEO Search Engine Optimisation' started by shrivcom, Feb 21, 2009.

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  1. shrivcom

    shrivcom New Member

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    During recession time, businesses are very careful in balancing both the business existence and as well as business growth. Many companies tighten their marketing budgets and strategies to minimize the wastage of the funds. In the process, obviously they implement cost cutting measures. But At the same time, it cannot be ignored to invest in marketing wisely to get more results for less. In these circumstances, ‘what could be the efficient way to reach out the potential customer?’ is a million dollar question for you as a business person.

    Let’s see what most businessmen and analysts do. Generally, they look at various mass media vehicles to promote the marketing message, comparing them, doing cost benefit analysis etc. Here, they don’t even think about any alternative other than mass media because, they incorrectly perceive that nothing exists beyond mass media. Obviously, by making this mistake, they deliberately ignore that mass media is only successful when everything is good, when market forces are favorable and when the customer is able and has intend to buy their product. It is sensible to recognize that in a recession time or when there is no demand, mass media does not work. The cause for this is mass media focus more on targeting mass people rather than focusing on targeted people i.e. potential customers.

    During the recession time, people are very careful and do thorough research before they buy. In these circumstances, implementing Internet marketing tactics like Search engine optimization (SEO) is a wise man’s choice. Search engine optimization (SEO) can help you out here in making people identify you, when they are looking for similar products that you offer with out burning your pocket.

    How SEO can best use your marketing budget in recession times-
    Mass media advertising is inferior to Search Engine Optimization and PPC for the following reasons-

    • In mass media, you can’t measure which paper ad or a TV ad endorsed by a celebrity inspired how many people and making them purchase your product.
    • Mass media fails to specifically target that segment of the affluent customers, who are both intent and as well as able to buy your product. They waste a considerable amount of resources to make you visible to the potential customer.
    • As it is in the name, mass media can only give a message to a crowd, where you don’t know how many of them are looking for your product. It is not possible to segment and target a specific person who is a potential customer.
    • In mass media marketing, there is no guarantee that even if you spend more on ads, you will get more sales from that. Mass media is vaguer and cannot claim that this specific sale happened because of this ad.

    SCMS offers Internet marketing and Internet marketing research services to clients globally. SCMS is recognized as a premier offshore Internet marketing consultant that offers result-oriented services. As an Internet marketing India based provider, we have helped businesses in North America and Europe seeking expert search engine optimization India based companies.

    Thanks;

    Sandeep
    Internet Marketing Company
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. ddwebguru

    ddwebguru Active Member

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    Definitely, it is high time to outsmart others because everyone is taking cost cutting measures and therefore giving a chance to attract the attention of the customers without facing brutal competition.
     
  4. kkkrisss

    kkkrisss Member

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    It is also the best time for the freelancers :)
     
  5. denchomsky United Kingdom

    denchomsky Well-Known Member

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    strange how you need to spam forums if it's such a good time for SEO companies?

    Little tip for you also, try putting some heading tags in your sites html, especially an <h1> tag, does wonders for SEO.;)
     
    Last edited: Mar 10, 2009
  6. namealot United Kingdom

    namealot Well-Known Member

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    Also try adding

    internet marketing company

    seo services india

    offshore seo services

    offshore seo company india

    seo company india

    seo experts india

    seo experts

    seo india :eek:

    as they are in your keywords but not on your page ….? As page says “Our SEO consultants start with a detailed analysis of your web site, performing keyword research” must have been a bad day at the office ;)
     
  7. badger United Kingdom

    badger Active Member

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    Nothing wrong in pseudo promoting your business if its coupled with some learned advice. Seems a well written piece and provides food for thought - if nothing else.

    I tend to question the validity of the "companies use SEO in times of recession" advice - simply because the words "SEO" and "recession" have never previously been used in the same sentence and thus there is no historical data which to go by.
     
  8. denchomsky United Kingdom

    denchomsky Well-Known Member

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    Well there is when they have just taken the text from a website (and not quoted the source) and then try to pass it off as there own words, then posted it on loads of other forum's and judging by there own website they know very little about SEO.

    Seo Is The Best Marketing Practice In A Recession Time
     
  9. ddwebguru

    ddwebguru Active Member

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    Do not mind but I have read the same thing in this website:
    allbestarticles.com/internet/seo/ seo-is-the-best-marketing-practice-in-a-recession-time.html
    you can check it out. However, SEO is a cost effective marketing policy and there is lots of scope to grow with the passing of time.
     
  10. retired_member32

    retired_member32 Retired Member

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    rumbled ......:p

    nicely done
     
  11. bosmolskate

    bosmolskate Member

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    nice info in your post about seo marketing tips during these tough times
     
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