Domain Manage

Site Structure / Keywords

Discussion in 'SEO Search Engine Optimisation' started by bensd, May 12, 2011.

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  1. bensd United Kingdom

    bensd Well-Known Member Exclusive Member

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    I am developing a greece holidays website and wondering about site structure.

    Which would be best?

    1.
    site.co.uk/corfu/corfu-holidays/
    site.co.uk/corfu/corfu-hotels/
    site.co.uk/corfu/corfu-flights/

    2.
    site.co.uk/corfu/holidays/
    site.co.uk/corfu/hotels/
    site.co.uk/corfu/flights/

    3.
    site.co.uk/corfu-holidays/
    site.co.uk/corfu-hotels/
    site.co.uk/corfu-flights/

    TIA
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. fish United Kingdom

    fish Well-Known Member

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    always 3 in my book
     
  4. orchardapple United Kingdom

    orchardapple Active Member

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    i'd say option 1 as it give another keyword in the url

    Fish - any reason for option 3
     
  5. seemly

    seemly Active Member

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    I'd go for option 3, mainly because it's closest to the site root = deemed more important by the site owner (so maybe G thinks the same?).

    Ideally, your sites directory structure should reflect level of importance.
    If this page is not all that important to you and you file it 2 directories from the root, why would G contradict what the webmaster is saying?

    For me, the closer to the root a page is found, the more important it is deemed by me (and Google?).

    I have no stats to back this up, it just seems like common sense to me...
     
  6. wb United Kingdom

    wb Well-Known Member

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    Number two for me as it's the logical structure.
     
  7. boxfish United Kingdom

    boxfish Active Member

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    That's the one I would use too.

    Not sure if it is 'the best' but it makes more sense to me and would be easier to use and navigate if the site got anywhere near a largish size.
     
  8. 360360

    360360 Active Member

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    3. For me as well, simple and straight forward site structure to me wins every time.
     
  9. jwm

    jwm Active Member

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    Number 2 for me also as it lets you silo build around site.co.uk/corfu/
     
  10. Ashton United Kingdom

    Ashton Well-Known Member

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    100% Number 2,

    Users will remove the last bit to go to the 'corfu' page.
     
  11. Maccke

    Maccke Active Member

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    I recommend #2 before #3, and #1 third.

    This is the most natural, and enough keywords is included. At the same time, it's short enough. But I guess it depends on how you build the rest of the site structure as well - such as the menu, internal linking etc.
     
  12. philiporchard United Kingdom

    philiporchard Well-Known Member

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    I think No.2, as seems most natural...

    Not sure if there is a preference for SEO purposes...

    Interesting, if you search on Google for say 'Plumbers in Cardiff', one of the top results is Freeindex, and this is their URL:

    freeindex.co.uk/cardiff-plumbers.htm

    According to the second model, this should be:
    freeindex.co.uk/cardiff/plumbers/

    They have gone with option 3, and brings them in very high in G, although there are many other factors affecting this apart from the site structure/URL.
     
  13. julian United Kingdom

    julian Banned

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    2.

    1. is spammy and everflux don't like going too deep..


     
  14. bensd United Kingdom

    bensd Well-Known Member Exclusive Member

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    Thanks for all of the replies, that's really helpful.

    I started off building the site with method #1. The site isn't finished however, it has been indexed - should I change the page structure and put some redirects in place?

    I would assume because the site is new and doesn't have any links or page rank in place it wouldn't make much difference in the eyes of the search engines?
     
  15. Ashton United Kingdom

    Ashton Well-Known Member

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    Nope, change it now before going further and giving them more value :)

    From both a user and google perspective - 2 is the one to go for.

    There is a google web master help vid about it somewhere.
     
  16. Edwin

    Edwin Well-Known Member Exclusive Member

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    #2, and set up the breadcrumbs to match.
     
  17. theonemanyuri

    theonemanyuri Active Member

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    #2 is how I structure my own sites for the previously mentioned reasons, but #3 also has merits I suppose. Ditch #1 for sure. I use the rule of thumb that nothing should be more than 2 clicks from the home page and the home page is never more than a click away
     
  18. retired_member33

    retired_member33 Retired Member

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  19. wb United Kingdom

    wb Well-Known Member

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    Is the website just offering discount codes? Or will it also be listing offers, sales etc?

    If the former, I would probably opt for just...

    http://www.mywebsitename.com/argos.co.uk

    Or if the latter...

    http://www.mywebsitename.com/discounts/argos.co.uk

    Then you can use category variations for the other sections, e.g...

    http://www.mywebsitename.com/offers/argos.co.uk
     
  20. retired_member33

    retired_member33 Retired Member

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    It would only be offering argos discount codes.

    Basically I was planning to look at Google Instant to see what is being suggested and most searched for and try to target this

    So for Argos this would be discount codes and for for another merchant this could be voucher codes or discount vouchers.

    So perhaps this structure would be best?

    http://www.mywebsitename.com/argos-discount-codes
    http://www.mywebsitename.com/merchantX-discount-vouchers
    http://www.mywebsitename.com/merchantxx-promo-codes

    Or would a site structure like this be more suited?

    http://www.mywebsitename.com/merchantname.co.uk
     
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