When it comes down to domains, the domaining community is absolutely obsessed with EMD's and generic keyword domain names and for the most part shun brandables. I'm also on that boat I'm afraid, mainly because when trying to sell brandable domains on forums like this one, you would normally get a "reg fee" type appraisal just because it has no EM or related keyword in it. This sort of thing kinda puts a lot of new domainers down. One thing that people choose to ignore is that a short, memorable, easy to spell brandable , even if it means nothing, has an almost limitless value but only if you're willing to wait. yet people would rather religiously go for long tail generics and be limited by values like "local exacts" and "cpc" rather than short and snappy. This isn't a rant, rather an observation inspired by an unusual blog I randomly found surfing the internet. here It might piss a lot of people here off. Also read the alternate Google story, it's interesting.