Discussion in 'Domain Research' started by julian, Dec 15, 2014.
Ha, it was a given someone would do it.
You looked it up though, purely for research purposes of course!
.uk still available
BT ee ee ee, BTs newest advert is someone shouting BT in an echoey place, does that work no probably not.
I fear BT and their new found dominance when they've never been able to get customer service right!
*If* (and it's an "if") BT work out a deal to acquire EE from Deutsche Telecom and France Telecom (who own T-Mobile and Orange, the brands that merged to form EE) and also get over the regulatory hurdles that the other mobile networks will drum up in relation to percentage of 4G spectrum under one ownership (BT also own some 2.6Ghz 4G spectrum purchased in the auction using a subsidiary company called Niche Spectrum Ventures Ltd) I am almost certain we won't see anything named "BT EE". It seems likely that the EE brand would simply disappear because it would be superfluous and is still relatively new. The Orange and T-Mobile brands would likely still be licensed for use until such a point when that licence expires, after they would no longer be required in the UK anyway.
I would actually welcome it. When BT had their hands tied behind their back in the 90's when the CATV boom took place, it weakened their global profile. The current senior management have now developed a big company attitude again, which will allow them to think beyond these shores in a more effective way!
Fingers crossed it would mean the end of Kevin Bacon adverts though?
I'm the opposite, BT have had a monopoly on telecoms in this country for too long and only recently (in relative terms) have they come under pressure from competitors once the government stepped out of their pockets. Can't fault their ambition however, and buying up some football rights has really helped their profile (even as a loss leader) but I cannot see their drive towards controlling another market being a good thing.
Not sure we'll ever see a return to the old days when BT was a monopoly. We have several telecos each with several million customers each. We also have several paytv operators and several mobile networks. Vodafone isn't going away, and is still large, even if BT eventually acquire EE. Also o2, which apparently has tremendous brand loyalty above all the others, and Three will still exist. We may subsequently see one or both of those merge or partner up with others. Vodafone have been buying up European cable networks since selling their Verizon stake and there were suggestions last year that they could buy Liberty Media, the parent company of Virgin Media. Vodafone also own what was C&WC, a back haul provider. Sky have their own back haul provider, being Easynet. o2 sold their broadband business to Sky a year or so ago.
Anyone remember Concert? A BT and AT&T JV, I believe. I'm sure originally MCI WorldCom may also have been involved. Long time ago.
(from Note 3)
Separate names with a comma.