Is the plural of a trademarked name automatically trademarked? I have found a name that is available and I want to use it as a traffic driver for a project I have planned, but the singular is trademarked. The trademark is for a peice of equipement/service that this company has designed/built (not the actual companies name) the site I am planning on building would be a site that gives information on this product/service + other simillar services (not competing with the company.) I want to know if it is safe to register the name???? Cheers.