How safe is it to register a trademarked generic domain? I try to stay clear of trademarks, but what happens when the trademark is a generic word? In the case of POLO, for example, Ralph Lauren, Volkswagen and Rowntree all own trademarks. However POLO is also a sport and has several other dictionary meanings. Assuming you used such a name in areas that are not covered by the trademarks is it safe to register?