I'm thinking about buying a domain name - did a little research and in Google the local exact shows as 10k per month. It is the name of a product (not brand) with a related suffix which could easily be part of the product search. If I search on Google there are lots of advertisers using this keyword as their ad title, plus lots of organic listings (home pages) have this as main or first keyword in title tag. The concern is that searching for the keyword in Google Trends UK shows 'Your terms - keywords - do not have enough search volume to show graphs' Does this mean adwords is wrong, trends is wrong - both could be wrong? Any other resources you would use to try and narrow this down and see if there is a market?