Domain Manage

value of multiple names

Discussion in 'Domain Appraisals' started by catchastar, Jul 4, 2012.

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  1. catchastar

    catchastar Member

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    i have these "generic" domain names that need an accurate appraisal (perhaps x/xx/xxx/xxxx + high/med/low) please if anyone could help- thanks for your help in advance;

    technicalsoftware.co.uk
    creditrepairers.co.uk (/repairer)
    expertsystem.co.uk
    chartsoftware.co.uk
    documentsharing.co.uk
    businessvenue.co.uk
    bingochatrooms.co.uk
    chartsoftware.co.uk
    ticketdispensers.co.uk
    webtransactions.co.uk
    babyadoption.co.uk
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. Systreg

    Systreg Well-Known Member

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    Sorry Catchastar, I can't see much value in these names, I don't think there's much there that would sell on here even for small amounts under £100.

    There are only 875 exact searches from the 11 names combined, some have zero search volumes and half have around 20 or less searches, these are terms that very few people search for, so I'm finding it difficult to see how they would appeal to someone who wanted to buy and develop them, just my opinion anyway.

    [technical software] = 12 local exacts
    [credit repairers] = 0 local exacts
    [credit repairer] = 0 local exacts
    [expert system] = 390 local exacts
    [document sharing] = 210 local exacts
    [business venue] = 22 local exacts
    [bingo chat rooms] = 12 local exacts
    [chart software] = 91 local exacts
    [ticket dispensers] = 28 local exacts
    [web transactions] = 0 local exacts
    [baby adoption] = 110 local exacts[/CODE]
     
  4. Systreg

    Systreg Well-Known Member

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    Really, would YOU pay up to low £xxxx for it? You can buy the .com of it for €3,495.00 = £2,240.81
     
  5. Marcoose Netherlands

    Marcoose Well-Known Member

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    As Sys mentioned, there aren't many searches there which is the main problem. Unless a domain is highly brandable, you need people to search for the keyword/phrase to make it worth anything.....

    Babyadoption.co.uk - 15k for [adoption] and high competition might be worth going after. Probably some value here to the right person but a tough one to say how much and you need to find that "right" person.
     
  6. Systreg

    Systreg Well-Known Member

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    No, it doesn't, just because someone has placed a value on their domain for sale, it doesn't mean the price is correct, and it doesn't mean anyone is going to pay what they want for it.

    As above, you can buy the .com for a bit over £2k, so, by saying that this validates your valuation of up to low £xxxx, you're implying that the .co.uk is worth the same value as the same name in a .com
     
    Last edited: Jul 4, 2012
  7. Marcoose Netherlands

    Marcoose Well-Known Member

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    Document Sharing is great buzz word and ofc a very useful innovation. The problem is that any company going to the bother of setting up such a system is going to want a .com. This is why the .com is far, far more valuable than the .co.uk. Is anyone going to code, market, etc document sharing just for the UK? No, and these sorts of companies tend to use trendy web 2.0 type names anyway which is why the .com is so cheap.... IMO.
     
  8. Marcoose Netherlands

    Marcoose Well-Known Member

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    And besides, why are you still here after being banned umpteen times?
     
  9. Marcoose Netherlands

    Marcoose Well-Known Member

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    OK, I apologise and will leave positive rep because now you've made me feel bad.
     
  10. domsaleuk

    domsaleuk Active Member Exclusive Member

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    Sorry but I don't believe that to be true. In my opinion a name has value for various reasons - some of which I have listed here http://www.domain-list.co.uk/what-makes-good-domain.shtml and a name does not have to be highly brandable or have a lot of exact matches to be valuable (although admittedly either of these two things do add an element of value). However one of the key things is whether or not a domain can be developed well and maybe more to the point how well it could be monetised and if end user buyers are not looking purely for "branding" which most of them won't be these days, this is what the buyers with the deeper pockets will look for. They will want to develop big sites to white label their own products and services on etc or launch new products and services etc and so they will look for names that can be built into big properties. This is why I have extremely strong views on "exact match". I do not believe exact match is the reflection of value that domainers should be utilising as exact match just shows you how much traffic you are likely to get for the exact key term being typed in. My view is that a far better value indicator is phrase match as this gives you an idea of "development value" as opposed to what is essentially type in value.
     
  11. Marcoose Netherlands

    Marcoose Well-Known Member

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    Fair point. But how many domain purchases are made by organisations that fit this criteria? I would guess very few as a %. Investing into domains this way is as someone else has put it, like buying a lottery ticket. The vast majority of people that buy domains will do so because they are cheap (fresh reg), brandable, or because the keywords are there to make for easy pickings of high search volumes in the SERPs.
     
    Last edited: Jul 4, 2012
  12. domsaleuk

    domsaleuk Active Member Exclusive Member

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    I agree you could be right that it is a low percentage at the moment but this should change and I think the launch of the gTLD's (which I do not believe will be successful) will bring a lot more awareness to domains within the media/marketing world and help to open up the market. I think the real issue is that any domainers that are actually buying are buying a lot of the time for quick flips or to make small income off lots of small exact match builds and actually what has been lost through all of this within domain circles is a real understanding of the "true value of domains". Personally I think it is time that domainers who are genuinely interested in investing to make big gains re-evaluate their stance on what elements make a domain name valuable.
     
  13. Marcoose Netherlands

    Marcoose Well-Known Member

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    Define "small income" :)
     
  14. domsaleuk

    domsaleuk Active Member Exclusive Member

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    Thanks.

    Out of the names listed in my opinion I think that businessvenue.co.uk is a good one as I think this could be developed well as it is a sector with very good monetisation opportunity and it is a strong generic. I also think a few of the others also have good potential from a development perspective.

    In terms of valuation it is difficult - looking at businessvenue.co.uk for example it is not that old so this is not such a good thing as the older the name is the better it will tend to be from a development perspective because of power in SEO. It is therefore hard to say but I would have thought you should at some point be able to get a x,xxx figure for this if you find the "right buyer" I think this one could also be sold not for development but to a big business venue - e.g. somewhere that holds trade shows etc

    So those are my thoughts
     
  15. domsaleuk

    domsaleuk Active Member Exclusive Member

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    I know what can be done with exact match etc - I have been involved in building small sites and extremely large sites so I expect many domainers are making a pretty penny off exact match :) but unfortunately I do think this has confused everything in terms of valuation of domains ! This is because on the whole the industry is somewhat confused and as a result there is a bottleneck whereby domainers that might otherwise buy "premium domains" for investment purposes - (i.e. the ones that could go on to be sold for either development or branding) are not buying them because they don't see the value. They are looking for things like exact match terms and 4 letter nonsense words etc as these are the things that have been installed in peoples minds as being the elements of value, when in fact they aren't really, and domain investors should actually be looking at a totally different set of criteria to establish what makes a good name that is likely to be purchased for major development and/or branding. How you fix that I really do not know ?
     
  16. domsaleuk

    domsaleuk Active Member Exclusive Member

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    Things need to change drastically in the domain industry in my opinion in order for the market to open up and the only way that can happen is if domainers help make it happen. Domainers need to take stock and start looking at what are truly valuable domains. There has never been a better time than now to have a chance of selling domains because the media/ marketing world is getting swept along with this gTLD thing meaning it is a great time to hit them with where the real value lies. If domainers miss this boat my view is they could miss the boat altogether. Perception of value has to change within the domain world in order to open the doors to the media/ marketing buyers. That is my opinion.
     
  17. Marcoose Netherlands

    Marcoose Well-Known Member

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    All I can say is that domains on par with that drop every minute with no interest from catchers. This to me says that in the current climate, there is considered to be little to no value in them. Perceptions may, and hopefully will change in the future but with the release of new extensions, I personally would rather not take the risk. I'd rather hold keyword or brandable (or both) rather than purely descriptive with nothing else going for it.
     
    Last edited: Jul 4, 2012
  18. RobM

    RobM Well-Known Member Exclusive Member

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    Only reseller to reseller. Domainers' moral values and opinions mean zero to an enduser. Either they want your domain or not. Far too many people trying to play nice and 'even the field' when that isn't how business works.
     
  19. Marcoose Netherlands

    Marcoose Well-Known Member

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    What difference does it make though if domainers buy up all of these "valuable domains"? If there is no current demand and only the risk of more extensions being released in the future leading to value dilution, we are doing nothing more than taking a punt (more so than we are doing already).
     
  20. Marcoose Netherlands

    Marcoose Well-Known Member

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    I don't underestimate the value of branding but IMO the domain in question, businessvenue.co.uk, isn't particularly brandable. It is an alright domain that could sell for a fair amount of money (to the right person) but that could be said about thousands upon thousands of domains that remain unreg'd through lack of demand. Generally, in any one niche there are so many keyword combinations that could make an alright brand. There just simply aren't enough businesses (demand) out there to justify the sorts of domains that OP listed going for thousands of pounds when they can fresh reg something similarly descriptive for a fiver. This is especially true when you consider that most business owners don't really "get" online marketing.

    If you're going to spend X,XXX+ on a domain you are going to want search potential, a HIGHLY brandable name or ideally both.
     
    Last edited: Jul 4, 2012
  21. Systreg

    Systreg Well-Known Member

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    I can't see why I would use phrase match searches as part of a valuation, which to your mind, would help to increase the value due to phrase terms having far bigger numbers. If domainers/end users wont buy a domain at whatever value someone currently has their domain listed for, they aren't going to buy it at a higher price either.

    Example, if someone had a domain with 3000 exacts and it was genuinely valued at £1k, and had development potential but, they hadn't received any offers for it, no interest at all.

    What if they then started using phrase match figures of 500,000 in their valuation, they might up the price to £10k but, they would still not have a buyer, if someone wont pay £1k for a name, they wont pay £10k for the same name. Good names sell, bad ones dont.
     
    Last edited: Jul 4, 2012
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