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Valuing a website on earnings..

Discussion in 'General Board' started by Marcoose, Jan 14, 2012.

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  1. Marcoose

    Marcoose Well-Known Member

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    Happy new year everyone - know it's a bit late but better late than never!

    I'm thinking about selling my "little baby" and was wondering how much you would put down as a multiplier if you were to value a website based on its earnings. I've never really sold fully developed, earning sites but am under the impression 2-3 is typical.

    Thanks!
     
  2. Domain Forum

    Acorn Domains Elite Member

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    IWA Meetup
     
  3. Jamie101 Ireland

    Jamie101 Well-Known Member

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    If a site is making regular income you'd get much more than 2-3 times its monthly income. You should get at least 10 times it's monthly revenue.
     
  4. murph United Kingdom

    murph Well-Known Member

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    Really depends on lots of factors. Niche, traffic history, link profile, value of domain itself, etc. Typically 12-24 months, can be more
     
  5. newguy United Kingdom

    newguy Well-Known Member

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    I figured he was talking 2-3 years, rather than months.
     
  6. scottsmith United States

    scottsmith Active Member

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    I've sold a few smaller sites recently, unless it's something really nice 24 months seems the top, a lot of people offered closer to 12 months.

    What's the URL?

    Scott
     
  7. Jamie101 Ireland

    Jamie101 Well-Known Member

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    Just woke up! Oops.

    Anyway, if I could get 2/3 years revenue for one of my sites that makes £100+ a month I think that I'd sell it. Hmmm.
     
  8. VSC

    VSC Active Member

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    Depends where and to who you sell.

    Flippa for example works best on an 11 month earnings valuation.

    I generally work on 12 to 24 months.

    Over and above that though, you can add value depending on PR, sector, is it on the way up or the way out, do you have a mailing list, do you have extras (Twitter, FB) ...

    On some business boards, I have read that up to 5 years is possible, but I'd imagine that would be for a very established and business with guaranteed long term stability.
     
  9. Marcoose

    Marcoose Well-Known Member

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    PM'd!
     
  10. Marcoose

    Marcoose Well-Known Member

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    5 years would be pretty lush (do people still say lush?!) but even though half of the sites earnings are consistent rev share stuff I can't see myself getting anywhere near that. We are talking about a great domain in a fantastic niche though so would think 2-3 (years) would be viable.



     
  11. domainseller200 United Kingdom

    domainseller200 Well-Known Member

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    I wouldn't mind knowing the url also please :)
     
  12. Marcoose

    Marcoose Well-Known Member

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    PM sent.
     
  13. pbryd United Kingdom

    pbryd Active Member

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    PM me too please.

    So my little site that earned £100 from Amazon in 2011 is worth somewhere between £100 - £200.

    Doesn't sound like much tbh but at least I only spent a day or two putting it together.
     
  14. donreeco United Kingdom

    donreeco Active Member

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    I'd like to know the URL too please. Cheers
     
  15. Marcoose

    Marcoose Well-Known Member

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    Sorry guys have decided not to sell the site although I'll be in touch with everyone that requested a PM if I decide to in the near future. Cheers!
     
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