As everyone now knows having backlinks to your site is good, its also pretty straight foward on how to get that done. But what actually makes a good backlink. Ive seen some links will be displayed like this <a href="www.page-name.com">this is a little about my page</a> - and here is some more and others will have <a href="www.page-name.com">www.page-name.com</a> - and here is some info on my page. Ive been using the lather. The reason I ask is because I have a webpage that people have linked to, Ive also exchanged links etc but alexa still says zero for backlinks. So is there a difference between backlinks and links? Also is it better to be consistent with your link? Should it be what your meta description is for better results? Sorry for all the questions but they all relate to the same thing.