I recently won an auction for a domain that had dropped a week earlier. I've setup a landing page with a "contact us about this domain" message but I thought I'd add Google Analytics and MajesticSEO so that I could see what traffic the domain was getting. (The site on the domain has been offline since 2009). I can see from GA that the site gets direct, referral and search traffic and when I've ran it through MajecticSEO it reports : 174,000 External Links from 3000 domains. Should I do anything about these links and do they add any value? The URL used to belong to an online and high street national retailer and people are looking for homewares. I want to keep the homepage with simple contact details in case anyone is interested in the domain but could I create a customised 404 page to show affiliate links to other similar retailers?