An appraisal request I made yesterday generated a bit of discussion about brandable vs keyword domains, and it got me thinking harder about the different markets that are available to domainers. I thought that by identifying the different target customer types it would certainly help the marketing process, and as such, based mainly on my limited experience of having sold a few domains (£250-£3000) I came up with the following 7 different types of 'reasons for buying'. If anyone is interested in this I would love to hear if I have missed any groups or whether this covers it? Reasons why people buy domains: 1. Companies looking for the domain that exactly matches their existing company/brand/product names for obvious branding/marketing purposes. 2. Companies looking for the domain that closely resembles their existing company/brand/product names to ‘protect’ them against problems with cybersquatting/customer confusion/typos/international growth. 3. Companies looking for the domain name that exactly matches their planned upcoming company/brand/product names for future branding/marketing purposes. 4. Companies looking for the domain name that closely resembles their planned upcoming company/brand/product names to protect them against problems with cybersquatting/customer confusion/typos/international growth. 5. Companies that want to own a ‘space’ and acquire a domain for ego/image purposes and ‘just-in-case’ it benefits future marketing but have no specific plan for usage. 6. PPC/SEO (merchant and affiliate/advertising) marketers looking for keyword-targeted domains. 7. Domainers wanting to flip or invest for future sale (based on their ability to sell to one of the above). Knowing who you are selling to and what the pitch will be is surely the first step when buying stock of any kind and domains I suppose are no exception.