For those locked into a generic descriptive .couk existance (please ignore) The main difference is one of "input" and "output" Good domains have resonance at any level. Good brandables as in 'memorable generic' evoke senses and those associations aren't as random as some less intuitive souls would have you believe. It's not about type-ins. It's about association and potential feedback and return If your not familiar with a the concept of word association then 'brandables' are not for you. which I'm sad to see tends to be a precept for those that work in just the UK "type-in" arena. I will be honest and say I'm not sure if "brandables" have a place in the immediate UK namespace - but in fairness neither have the worn-out typein beliefs. We are proving to be an English speaking Sub-let to the GTLD namespace and I do wish I was wrong.