Every day in my virtual travels I come across a slew of very valuable domains that just lie fallow in some parking program. I'm not going to list specific examples, but I'm sure most of you know what I'm talking about - generic product/service domains with high numbers of monthly exact searches in very lucrative niches. I am wondering why the owners of these names don't do anything with them. I'm not talking about full blown development since I know this can be very time consuming and expensive, but these days someone can whack up a Wordpress blog in about 5 minutes flat and have 50 pages of quality content written for under 500 pounds. We all know Google is prejudiced towards exact keyword match domains, so even in a competitive niche a page 1 ranking with only a handful of decent backlinks is a definite possibility. Surely this would be a worthy investment to improve the saleability of a domain that would be worth between 5 and 6 figures to the right end-user. Am I missing something here? If you own a piece of prime waterfront real estate, even a cheap shack is likely to bring in a decent amount of income.