Valuing Traffic Domains.

Maccke · 15-08-2007, 04:24:59 PM

Depends on which kind of typo it is, and how high is the risk of losing it? For instance, having a google typo would be very risky.

Totally agree that its the brand name that makes up a large portion of the value, unless it a domain that have a really large number of type-ins every day.

funkster · 16-10-2007, 10:16:33 AM

I think 10-15 months multiple is about the max. The main thing is if the earnings are sustainable. Fads come and go. Remember also to consider specific peaks - Christmas, Easter, Weather etc.

brum · 04-01-2008, 12:53:44 AM

hi,

i come from a property background and basically a
house/ property / domain is worth whatever somone else is willing to pay for it .

is there any stats on auction prices paid for traffic domains which were typo's ?

retired_member3 · 04-01-2008, 02:06:32 PM

brum click the link at top of the forum "domain name sales" and you will see some sale prices.

brum · 05-01-2008, 03:23:39 AM

thanks hammer ,

but the prices don't tell u anything about how much these were generating in cashflow.

therefore can't work out how much a site earning $100 pm say shoud be worth...

for instance $100 pm sold for $1000
then if this this was the average for 50 such sites u could quite easily say that a site making $100 pm was worth $1000

it would be nice to find an easy way to do this.

essexboy · 05-01-2008, 10:33:36 AM

I dont think there is such a resource.

14-02-2008, 07:59:02 PM

Quote:

Originally Posted by deconstruction

ignoring how good the domain is on its own i tend to see names go for :

tm's etc = 3-12 months rev
others 12-24 average

then you need to factor in the extra value of the name (if it has any)

most people seem to be happy buying non-tm names at approx 18 months rev.

The multiples do vary quite frequently, and without any pre-defined structure, so you'd be left on guess work, more or less, but most importantly, judgement...

deconstruction · 14-02-2008, 08:05:51 PM

Quote:

Originally Posted by PAUL-B

The multiples do vary quite frequently, and without any pre-defined structure, so you'd be left on guess work, more or less, but most importantly, judgement...

crikey i posted that 1-2 years ago now...

15-08-2007, 04:24:59 PM	#11 (permalink)
Maccke Member Join Date: Jan 2007 Location: London / Cyprus Posts: 46 No Classified Ratings Domain Trader Rating: (0% / 0)	Depends on which kind of typo it is, and how high is the risk of losing it? For instance, having a google typo would be very risky. Totally agree that its the brand name that makes up a large portion of the value, unless it a domain that have a really large number of type-ins every day. __________________ Millimeter Media. Last edited by Maccke; 15-08-2007 at 04:29:14 PM.

04-01-2008, 12:53:44 AM	#13 (permalink)
brum Junior Member Join Date: Jan 2008 Posts: 19 No Classified Ratings Domain Trader Rating: (0% / 0)	sold in auction hi, i come from a property background and basically a house/ property / domain is worth whatever somone else is willing to pay for it . is there any stats on auction prices paid for traffic domains which were typo's ?

05-01-2008, 03:23:39 AM	#15 (permalink)
brum Junior Member Join Date: Jan 2008 Posts: 19 No Classified Ratings Domain Trader Rating: (0% / 0)	hi thanks hammer , but the prices don't tell u anything about how much these were generating in cashflow. therefore can't work out how much a site earning $100 pm say shoud be worth... for instance $100 pm sold for $1000 then if this this was the average for 50 such sites u could quite easily say that a site making $100 pm was worth $1000 it would be nice to find an easy way to do this.

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16-10-2007, 10:16:33 AM	#12 (permalink)
funkster Junior Member Join Date: Oct 2007 Posts: 11 No Classified Ratings Domain Trader Rating: (0% / 0)	I think 10-15 months multiple is about the max. The main thing is if the earnings are sustainable. Fads come and go. Remember also to consider specific peaks - Christmas, Easter, Weather etc.

04-01-2008, 02:06:32 PM	#14 (permalink)
retired_member3 Banned Join Date: Jan 2007 Posts: 1,040 No Classified Ratings Domain Trader Rating: (100% / 1)	brum click the link at top of the forum "domain name sales" and you will see some sale prices.

05-01-2008, 10:33:36 AM	#16 (permalink)
essexboy Join Date: Sep 2007 Posts: 197 No Classified Ratings Domain Trader Rating: (0% / 0)	I dont think there is such a resource.