profrec

I'm looking to buy a typo, getting about 4,000 hits per month, the domain is industry specific and is the misspelling of a well known company.

What is the best way to put a value on the domain.

I would imagine its generating something like 450gbp per year in click through revenue, based on a misspelling i already have in that industry.

Any advice/comments would be appreciated...

Azam.biz

I just found this article which may or may not be of relevance to your case.

Apart from that, there are other people better qualified to answer your question, so I'll leave it to them.

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Visit our online marketing and design blog, which includes domain names

deconstruction

not sure what other people pay for TM typos. But i think 10-12 months is normally the max.

some people will see for just a few months rev to get shot of them

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disruptive

Interesting valuation model. 12 months seem a little low. however each case is specific.

Limitations
1. May lose name if TM'd - so factor in the price.
2. Traffic is never a god given right - things change - how sustainable is the business and hence the typos.
3. In the future companies may introduce less mistakable names for specific products.

I have a few non tmed generics which generate very nicely a few hundred each month. I would value them in years rather than months. I would not sell for less than about 3 years of revenue. Mind you, you are buying

Its all risk - reward. If it were me, I'd offer no more than £350-400 to start with.

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Approval.co.uk - ProfitFromDomains.co.uk - EnergyForum.co.uk - Photovoltaics.co.uk - Jelt.com - Aston Martin and SuperCar experiences - NewWriters.co.uk

deconstruction

with non tm names the min they typicaly sell for is 18-24 months.

however just selling names on REV is risky becuase you could be leaving £1,000s on the table.

e.g loans.co.uk parked might make you £100 a month.. but you would not sell it for 24 months rev.

on the flip side.. microsft.co.uk might make £100 a month... but people are not willing to pay top £ becuase of the risk involved in owning the name

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profrec

Thanks for the advice guys.

I have previously offered £500 for the domain, it was rejected with a counter offer of £2,500 which I thought was a bit steep, so I cancelled negotiations.

I have now following these posts offered £1,250. This has been rejected with a counter offer of £3,750. This guy is driving me insane .

Anyway I have replied with £1,500 asking for stats on type ins and click through %, rev earned etc etc and asked him to justify the selling price.

I don't want to post the domain here but could I pm someone for an informal/impartial/none comeback appraisal of the domain name???

Alternativly if you feel your negotiation skills are top notch would anybody like to help me aquire the domain, for a small fee of course..

Thanks,

retired_member6

I've just searched this out, so come on then. There's plenty of you that buy and sell traffic domains, what's your rule? obviously as cheap as possible but there must be a standard, I've gone for three years and knocked a ton off and that's not even with domain worth added on.

So what's your thoughts on this? perhaps give some buying prices or selling prices for $1 $2 $3 $5 $7 and $10 a day parked rev domains.

Cheers
Lee

deconstruction

ignoring how good the domain is on its own i tend to see names go for :

tm's etc = 3-12 months rev
others 12-24 average

then you need to factor in the extra value of the name (if it has any)

most people seem to be happy buying non-tm names at approx 18 months rev.

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firestars

Did you ever get this? What was it?

i4v.net

very interesting this mouthful.

The greatest value attributed to a domain is not its traffic revenue; a domains greatest value attribute is its brand value. Respectively the problem with the sales value of branded domains is that they generally have very confusing or poor attributable brand value.