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GKT - People really search like this?

Discussion in 'Domain Traffic / Keyword Research' started by springer, Nov 30, 2010.

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  1. springer United Kingdom

    springer Active Member

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    Doing some keyword research on GKT and stumbled upon these exacts:

    Code:
    [www.national-lottery.co.uk results] 33,100
    [www.lottery.co.uk results] 5,400
    [national-lottery.co.uk results] 2,900
    [www.national-lottery.co.uk millionaire raffle results] 2,400
    Surely people don't search like this? What would otherwise cause this data?

    You get similar results with other domains such as:

    Code:
    [bbc.co.uk cbeebies games]
    [bbc.co.uk sport football]
     
  2. Domain Forum

    Acorn Domains Elite Member

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    articles.co.uk
     
  3. Aaron Clifford

    Aaron Clifford Well-Known Member

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    Probably old people using google as address bar.
     
  4. grantw United Kingdom

    grantw Well-Known Member

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    I've found myself searching like that recently when I've been looking for something very specific, after a quick look around I may do 'product name amazon.co.uk' to see if amazon stock it. As I'm already on google it's quicker than navigating to amazon and then searching.

    Grant
     
  5. peter_w United Kingdom

    peter_w Active Member

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    I search like this all time. Well - I don't consider it searching... it's just cause I use firefox and it automatically delivers the I'm Feeling Lucky result.

    So typing in something like "www.national-lottery.co.uk millionaire raffle results" into the address bar is a lot easier than faffing on trying to find it on the site it's self.

    My missus often types addresses into the actual Google Search box on the right of Firefox as well. Presumably a lot of people do this as well.
     
  6. retired_member34

    retired_member34 Retired Member

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    My son and daughter, 18 and 17, do this all the time. If they want to go to a homepage, they just type in the name to Google without the www or the tld. If they want a particular part of a site they type in the address and the name of the page they are looking for to Google. Both ways it's normally quicker for them.

    Scary but true.
     
  7. Aaron Clifford

    Aaron Clifford Well-Known Member

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    I'm guilty of typing in "google" in the search box on firefox to get to the page, then actually doing my search, I like typing on google for some reason.
     
  8. mat United Kingdom

    mat Well-Known Member

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    People do it so their friends and family can't see their history of porn drop down as they start typing in the url. That's why lol!
     
  9. Edwin

    Edwin Well-Known Member Exclusive Member

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    I quite often use Google plus a site reference to dig straight to a specific page...
     
  10. PaulK

    PaulK Well-Known Member

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    results

    Think what’s happening when you’re doing that!!

    You’re allowing G to deliver the results direct to your browser without you directly visiting the website to search for the content you require, realistically is it a stepping stone to allow G to side step URL’s and deliver relevant content at their free will direct to the consumer.

    I know what I’m suggesting is a while away but I have come across similar observations before.

    Any thoughts? Just wanted to know as a lot of people here have an immense amount of money invested in domain names that maybe one day (not so far) be a secondary item as far as the search engines are concerned.

    I am aware we every retailer needs an address but it seems G has the ability to turn things at will.

    Paul
     
  11. Edwin

    Edwin Well-Known Member Exclusive Member

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    One word: offline

    More specifically: advertising anywhere and everywhere that's away from a web browser: on TV or the radio, in newspapers and magazines, on fleet livery, on bus shelters, on invoices and packing slips, on product packaging and wrapping, on flyers and handouts, at tradeshows, etc. etc. etc. etc.

    In EVERY SINGLE CASE above, a simple, no-brainer, easy to remember, on-target generic domain name will benefit the company in question since it will slash their ad costs while improving their credibility.

    So long as advertising continues to take place off-web (which will still be the case well after we're all dead and gone) domain names will have their place.
     
  12. QualityNonsense

    QualityNonsense Active Member

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    Interesting explanation of that search traffic. See if it in my referrer logs, but couldn't work our what was up. Toolbar searches makes perfect sense.
     
  13. foz

    foz Well-Known Member Exclusive Member

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    Folk are still looking at domain names in those Google results.

    If it weren't for domain names, Google wouldn't have much of search product.
     
  14. Blossom

    Blossom Well-Known Member

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    Guess it says a lot about the usability of websites...or perhaps the laziness of users!
     
  15. peacock Sweden

    peacock Active Member

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    I've done adwords campaigns for some big brands, and from that I have seen it is amazing but yes there is a lot of people searching like this.

    A lot of people have Google as their homepage so they are perhaps drawn to the Google search box instead of the address bar of their browser.

    Haven't seen the data coming into the keyword tool before though.
     
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