20i Domains

Pitching a fundraising name to a charity…

Discussion in 'General Board' started by m4c, Jun 23, 2022 at 8:13 AM.

  1. m4c United Kingdom

    m4c Active Member

    Joined:
    Jan 2010
    Posts:
    111
    Likes Received:
    10
    Ideas / experiences appreciated on selling a name to a large charity…

    My 80yr old mother is about due to ‘retire’ from her charity work in Uganda after 15yrs building a 500 kid school etc.

    I regged / bought SponsorAchild co uk for her years ago - she’s used it a bit, but nothing like on the scale of Oxfam / SaveTheChildren and all of the big Google Advertisers.

    If she can sell it one of the big guys, she’d be able to invest it into infrastructure out there, that will have a lasting benefit…

    Any ideas on what it could be worth or how to pitch it to one of the big charities?

    I’m thinking mid 4 figures…

    Should I write to all of the Google advertisers, then if I get any response, try to start a dialogue and tell them I’ll put it to auction in a couple of months, to give them time to pitch it to their boards…

    NB: I just checked and note that I never registered the .uk - shame but not a big issue.
     
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
    articles.co.uk
     
  3. Trauiner United Kingdom

    Trauiner Active Member

    Joined:
    Feb 2016
    Posts:
    701
    Likes Received:
    77
    Unfortunately, the domain doesn't have any value other than someone that may offer £50 to help out with what your mother is doing.

    I'm not sure why any of the big charities would be interested in buying it either? There would be no reason for them to want to buy it.
     
    • Agree Agree x 2
  4. m4c United Kingdom

    m4c Active Member

    Joined:
    Jan 2010
    Posts:
    111
    Likes Received:
    10
    Ah - so maybe that's broken one of my primary theories on the value of any EMD...

    - there's 6-7 advertisers on the first page of Google paying for the exact search term "sponsor a child"
    (also taking into account that Google offers free ad budget for regisgtered charities)

    - and Spyfu suggests the top 3 advertisers are spending £10+k plus per month between them, across their entire keyword range...

    And (usually around Xmas) some of the charities run UK TV ad campaigns for exactly that keyword string...

    Doesn't that translate into having a commercial value?
     
  5. Pedigree United Kingdom

    Pedigree Active Member

    Joined:
    Jul 2019
    Posts:
    989
    Likes Received:
    105
    most charities would use .org.uk not .co.uk:

    The .org.uk domain is a recognised domain name extension for charities and non-profit organisations registered in the United Kingdom.
     
    • Agree Agree x 3
    • Like Like x 1