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So how many uk exacts do you want for a .co.uk???

Discussion in 'Domain Traffic / Keyword Research' started by Lucky Luke, Feb 7, 2010.

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  1. Lucky Luke United Kingdom

    Lucky Luke Active Member

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    Clearly, the more uk exacts the better, but what number do you look for and what other criteria do you include, eg, cpc, for an unhyphenated .co.uk???

    Thanks, Luke
     
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    Acorn Domains Elite Member

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    articles.co.uk
     
  3. retired_member13

    retired_member13 Banned

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    Not necessarily true.

    If you're selling products would you prefer 5,000 exacts on a £500 product or 50,000 exacts on something costing £1?
     
  4. peacock Sweden

    peacock Active Member

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    As an affiliate, looking to put sites on the domains some of the stuff I look at is:

    - Exact Match
    - Broad Match
    - Seasonality of the above two
    - If it's .co.uk is the -org.uk, .com, .net taken and what is being done with them
    - As above but for the hypen versions
    - Are there affiliate schemes for the product
    - Can the merchants involved do a good job of converting (online)
    - Trends - will it go out of fashion / is it timeless / is it up and coming.
    - Existing search results - full of blue chip companies / quality sites or not ?

    So in other words "it depends" !
     
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    Last edited: Feb 7, 2010
  5. Edwin

    Edwin Well-Known Member Exclusive Member

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    I will go down to a few hundred exacts for core B2B terms. The B2B market just doesn't get the volume of searches that the B2C market does. For example, a piece of industrial or laboratory equipment might only get 250 searches a month. But when that piece of equipment A) has no obvious substitute (it is must-buy equipment for certain types of business) and B) is a high-ticket item, then I imagine that owning an exact match domain even with such few searches will have benefits to the companies that manufacture/sell/lease such equipment. They may only need a couple of hundred visitors a month to generate several valuable leads, after all...

    Of course, I also check to see that it's not a single-source market i.e. that there are several competing firms making the same product (or offering the same service - this applies also to specific services).

    In fact - and while every domain has to be judged on the specific merits of the niche it relates to - I believe there can be a lot more value to a B2B domain with 500 exacts than a B2C domains with e.g. 2,000 exacts. The latter is a relatively unpopular product given that it's selling to "the masses".
     
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