High CPC -v- Low Exact Searches

What's the general consensus of opinion when a domain is FTR with a High Approx. CPC, but low amount of Google exacts?

Do you go for the domain personally or pass it by?

 

I regged a domain with 720 exacts last night.

Only reason why I did it was that it has great affiliate commissions and low competition.

I have stopped looking at CPC but rather look at competition, product value and commission levels.

After being kicked out of Adsense twice without a reason I have given up on it, rather have one good affiliate sale than ten 20p Adsense clicks.

 

For me personally, a couple of factors I like to look investigate are:

Search for (including quotes):
"keyword term"

Search for (including quotes):
allintitle:"keyword term"

Look at the number and kind of results that are returned, whilst also spending a little time researching the websites/companies promoting these terms.

If the number(s) are of a reasonable ammount, you can assume that these keywords are targetted terms and (should) receive traffic.

If the product/service value = reasonable commissions, then it goes into my list of potential domain investments.

Hope this helps!

 

Interesting insights.

What's the highest CPC that anyone has personally seen out of interest?

 

Sorry for the slight hijack, but where do you find the CPC? It seems to vary depending on what you set the daily spend at?

 

Around £26, think it was one posted on here. There's an infographic floating around with most expensive keywords but it's in $ so not sure how relevant.

 

Thanks all.

I've just registered an experiment on .co.uk, the term has an Approx. CPC of £61.53.

- Only has 110 Monthly Exacts at this moment in time, so will see what happens.

 

For me it depends on a few things:

Extension? If its a .co.uk, im more likely to reg it than if its an org.uk - Im NOW far more strict on myself when it comes to buying org.uk.

Related Keywords? For example, if the domain is "BurglarAlarms.co.uk", how many searches do terms such as "Burglar Alarm", "Intruder Alarm" and "Intruder Alarms" get as you may be able to rank for them as well.

Product value/commission rate? I have certain domains which are ticking away selling a few products now and again earning a couple of quid per sale. I also have a few sites which make a handful of sales per year - however when they do its high £xx commission. If there is no obvious affiliate program, are there any obvious end users?

AdWord Bidders? If there are no bidders, its probably not a converting keyword.

Also depends with what sort of return you are happy with. If I can spend £7 on a domain, an hour on putting a site together and a couple of hours on link building and then get a site which will make me a couple of quid per week, Im happy. After the two years it would have made around £200 (assuming £2 per week), which would be enough to cover the time I put into it. I can then either drop it, renew it or flip it. Others on here wouldnt be willing to do the work for the same return though.

 

I may have mistaken what you said, but with regards to the "competition" column in the GKW tool, ideally you want the competition to be high, don't you?

At least this way you know the keyword is a targetted term and that if you are building an adsense based site, there will be plenty of ad's to display, which will in turn create a greater chance of someone clicking an ad relevant to them?

 

The higher the competition, the higher the CPC = increased potential earnings? (if your website is aimed solely at Adsense earnings).

The lower the competition, the fewer the advertisers, the lower the CPC and potentially lower CTR due to non-competitive ad's?

This is a good point, but it's not quite so clear cut as that (is it? - genuine question).

For the benefit of those new to affiliate marketing and for those thinking of setting up Adsense sites, it's going to be well worth checking out the competition via a google search for the exact match term you have researched within GKW tool.

so Google search for:

keyword term
"keyword term"
allintitle:"keyword term"

Find out how many potential competitors are targetting that keyword term by looking at the total number of results returned, and checking out the top 10 results (at least), and decide how easy/viable/difficult it would be to out-rank any/all of the competition with a little SEO and link building.

 

For anyone interested who doesn't know, it's a column in the Google Keyword Tool that I had managed to turn off...

 

I suppose it depends on what you view as a low number exacts.

Personally, I'd still buy the domain if there's 1,000 searches a month for the search term. (as long as the competition is quite easy and ranking in the top 3 isn't too hard with a bit of work)

I recently got a domain that has a CPC of around £6 although it only gets around 800 searches each month. I'll find out soon whether it was worth it, hopefully it will be!

Personally I think it's all about the competition that's on the top of page 1 and how confident you are that you can beat them and therefore make a bit of money.