How does this make sense

Ok well one of my sites ranks 2nd for its keyword, google says that keyword gets 2400 exacts and month which works out to be say 75 odd a day,
I know its not 1st but my site is only getting 8 visits a day for its keyword.

Surely it should get more than that even if its not 1st in google and 2nd is pretty bloody close

 

Are you 100% sure your site is number 2, you may be viewing different results due to your browsing habits to what others are seeing, are you logged into Google. Have you cleared your browsers cache..

 

Could be the exacts aren't accurate- or is it a seasonal trend (I.e. more searches different times of the year) - I'm not sure if exacts are averaged over 12 months?

Is it a geo type name? I am starting to notice different sites ranking for some keywords as soon as Googke recognises my town. Once it picks up my location as London (although actually I'm in Essex) I see inner pages related to London appearing in the SERPs where as I log out they disappear

 

Maybe there are a lot of ads showing also which people are clicking on. Maybe it's not number 2 on Google for non-UK searches. Is your title and description less enticing than other sites above and below in the listings?

Also, who know how accurate the Google search figures are - and perhaps there is a seasonality element to your niche.

Stephen.

 

Thats right, just because the site is number 2 it doesnt mean folk are clicking on it.

 

Yea it is deff 2nd in google for its keyword, i have learnt that one that hard way lol,
everytime i have check keyword tool since july last year it has said 2400 local extacts so i dunno, maybe it is down to the title and desc, But changing the title but lose my ranking, who knows, will start with the desc and see how it goes

 

Even if you were number one, you wouldn't get all 2,400 searches:

http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

12.5% of that search volume per month equals 300, so around 10 per day. This is of course based on averages, and there are plenty of things that will influence your own CTR.