Brilliant BBC interview about Hotels.com domain name

http://news.bbc.co.uk/today/hi/today/newsid_9765000/9765923.stm

In 2001 the company purchased the name Hotels.com for around $11m and at the time this was thought to be "a crazy sum of money".

"Now we look back we look back and think, what a bargain,"

 

Was going to put a link up about this. Good piece.

 

Great find, thanks!

 

Thanks for sharing.. An amazing business build on an exact match.. An exact match which they turned into a brand.

 

The BBC have always been internet savvy, and spent on internet technology, more than many other media companies.......but with so many people accessing BBC content via iPhones and iPads why do they still insist on content in Flash videos!

They do so in many areas of the BBC site.

Will be sure to check it out though....once I get logged on to a PC

 

$11 million used to be worth a lot more back in 2001.. it's crazy how quickly money is getting devalued.

 

iPlayer, BBC News App, iPlayer radio app ?

 

Fair point - but there have been a few videos I've wanted to watch on the BBC site only to see the dreaded 'you don't have Flash player installed' message

 

Great link thanks for sharing

Just get an android :-D

 

I'm tempted