sunny.co.uk

I saw an advert last night for Sunny.co.uk what a great name I thought for a holiday site, I cant believe its for payday loans!

 

waste of a name imo

 

imo its anything but a waste of a domain - Google are cracking down on the niche and its being manually monitored / sites removed etc. So the 'real' sites now need to try and differentiate themselves from the crap ones in every way possible - having their site on a great domain is a good way to create a decent impression right off the bat when the inevitable manual review comes.

 

what has the sun and loans got to do with each other?

 

Cue a long list of brand names that have nothing to do with the product/service.

 

Well exactly... there is no relevance between the generic domain and the product being offered on it. Which is exactly what thousands of other businesses are doing with generic domains, I don't think it was even thread worthy really.

And if the reason for the thread creation was a dislike of payday loans... then it would have been better not posted at all as this thread only helps Sunny.co.uk

 

just my opinion but i find it annoying when generics and brands don't match.

sunshine.co.uk is for holidays
wonga.co.uk is for money
cruise.co.uk is for cruises

just my opinion

 

I don't have any problems with payday loans in the slightest, its got nothing to do with that, i was just shocked to see the name being used for something non holiday related.

 

Looks like it sold for £9000 in 2008.

 

Yeah, I always find it really annoying when I go to Apple.com and find it's not a greengrocers. And then the disappointment is doubled when I go to Amazon.co.uk and it's not actually a UK rainforest. Totally misleading.

 

and amazon is for water ?

S*nny is a good name for suggestion as to the benefit of the product.

As is Nice for cakes, secure for locks, smooth for motoring etc. etc.
Just makes branding more expensive.

I do think a name should be descriptive, memorable and logo friendly to be perfect for purpose.

 

Because those that use the services have little sunshine in there lives and sunny conjures up image of what many look forward to a sunny day, I suppose miserable and wet might be a more relevant outlook for those that are using its services but doesn’t really sell it ?

 

:lol:

No Moon Pigs at MoonPig either! Nothing could be more disappointing! :lol:

 

IMO sunny.co.uk is brandable for anything with an owner who has vision.

Perhaps not a site for hurricane chasers or death row stories at the extreme end of the small negative possibilities...

 

I think small businesses just don't get it, especially real world business.
A short memorable descriptive word with a carefully thought out logo would be a best case marketing partner.

I also think small business are easily lead by people who are just interested in them short term, a good name needs focus and carry through.

A domain name can be much more important than a trade name but I think the two have got muddled up.

 

I think if one has no foresight or marketing smarts, the internet is not a space to be in.

 

Problem is, to advise people the best way to do things is often not the most profitable for the advisor.


Advisor.
why pay £xxxx for the domain name sunny co.uk when you can register sunnyconservatoriesandwindowsinlondon.co.uk for £10 (and spend the savings with me)
Trouble is when the advisor is history, what's the business left with.

 

I think my last comment suggests that you need to be your own advisor. There's a lot of 'mustard to be cut' in this game, and if, as an individual you have to rely on advisors and have no gut instinct, you're doomed.

 

I do agree but where the consumer loses is that

" change suites an industry, not the consumer"

Therefore the consumer is a small boat on a choppy sea.
If you keep changing things in the interests of "advancement" the consumer is left confused and vulnerable.

 

I thought we were talking about purveyors, not consumers? It's up to the purveyors to provide the services that the consumers have access to. I simply said that I thought 'sunny' was eminently brandable other then in a few extreme cases, for which I gave a couple of trite examples.

Not looking to pick an argument or spark a philosophical debate, but I'm just replying to the OP with my views.