Google to charge per view

[disruptive]

http://www.ft.com/cms/s/0/d7223aee-6321-11e3-a87d-00144feabdc0.html#axzz2nAFBCtOn

 

[Edwin]

http://www.ft.com/cms/s/0/d7223aee-6321-11e3-a87d-00144feabdc0.html#axzz2nAFBCtOn

It's a clever bit of marketing by Google, but it won't make any difference.

Before the new "visible" product, you might have been paying £10 CPM but half your ads were never seen by anyone because they were off-screen i.e. outside the visible part of the site showcased within the browser window.

Now, you'll only be charged if the ad is on screen, but CPM rates will rise rapidly since advertisers aren't going to suddenly stop advertising. Same number of advertisers competing for half as many ad impressions = double ad price. Net result: exactly the same revenue to Google, but makes them "look good".

It also sets the cat among the pigeons as far as competitors are concerned, because brand advertisers will be coming to them and saying "Hey, are you going to keep charging me for ads that nobody will ever see?"

 

[Systreg]

http://www.ft.com/cms/s/0/d7223aee-6321-11e3-a87d-00144feabdc0.html#axzz2nAFBCtOn

You have to pay in order to be able to read that news link.

 

[Edwin]

You have to pay in order to be able to read that news link.

As always for this sort of thing...

1. Go to Google
2. Google the full title of the article (in this case "Google to charge advertisers only for viewed ads")
3. Click on the Google News result
4. Bingo, you can read it (Google has a special deal with most publishers to allow 1-click reading i.e. you're allowed to read a single article's worth from their site if you've come in via a Google News link)

 

[Systreg]

@ Edwin, I know how to read an article without having to pay for it.

I just found it ironic that the "Google to charge per view" link was a pay to view link

 

[Edwin]

@ Edwin, I know how to read an article without having to pay for it.

Sorry. My psychic powers are at their lowest ebb on Thursdays...

 

[disruptive]

Next they'll be using camera's to see how engaging each advert actually is!

 

[namealot]

Interesting when you look at the route the glasses seemed to be heading down
Pay per gaze

http://marketingland.com/pay-per-ga...eveal-plans-for-monetizing-google-glass-55714

 

[Skinner]

Didn't they apply for a patent on this earlier this year ?

Next they'll be using camera's to see how engaging each advert actually is!