Best Source of End User Marketing Leads

[Federer]

We have a great deal of success success selling keyword .CO.UK domains to end users through personalized, targeted emails sent out, one by one, to select end users ranking under the domain's keywords at GOOGLE.

Based on your experience, which other sources are effective for locating potential end user leads for your keyword domain names?

Feel free to include your thoughts on:
- Bing
- Yahoo
- Yelp
- Yellow Pages
- Others (?)

 

[Skinner]

Related forums work for me, if a businesses utilises forums and social networks the odds are high they have a grasp of online marketing.

 

[Edwin]

A few ideas:
- LinkedIn username that matches text of domain name

- Twitter handle that matches text of domain name

- Google results for "specialise in _________" (replace the ________ by the keyword or keyphrase in the domain name, and leave the double quotes there)

- Google results for "specialises in _________"

- Google results for "specialists in ________"

- Google results for "_________ specialist"

- Google results for "_________ specialists"

- Google results for "experts in ________"

- Google results for "________ expert"

- Google results for "________ experts"

- Google results for inurl:__________ (if the domain is 2+ words, don't add the spaces; either way, don't add the extension)

- Google results for intitle:"___________" (if the domain is 2+ words, you need the double quotes around the phase; scan through the first few pages of results, looking for sites where A) the result is the ROOT i.e. TOP page from the site and B) the text in the title and snippet suggests that it's a company whose main business is _________)

- Search for companies on Duedil.com or similar where your domain name is a match/partial match to their company name

- Do a Google search for "______.____" (i.e. the full domain name, in quotes; this should turn up results for any company with a longer hyphenated domain in which the last part of the name matches your domain. For example if your domain is greensocks.co.uk then search "greensocks.co.uk" and you would see a results for www.red-and-greensocks.co.uk if that site existed; unfortunately that doesn't work well for unhyphenated domains)

 

[DaveP]

Really fantastic post Edwin.

 

[scottmccloud]

Really fantastic pot Edwin.

Bit off topic that Dave... glad you're having a relaxing Sunday morning anyway...

 

[DaveP]

Well what else are Sundays for.

*post

 

[Mgx]

Bit off topic that Dave... glad you're having a relaxing Sunday morning anyway...

:lol: One of the best typo's I've seen in a while. And thank you Edwin for your post.

 

[Edwin]

A few more:

- Google results for "_________ company"

- Google results for "_________ firm"

- The big jackpot: try and find if there is an industry association or trade body for the topic of the domain name, because that way A) if you're lucky they'll have a list of members or B) even without such a list, you now know what the association is called so you can Google around their name to find other companies that mention it on their sites. So for example if your domain is "widgetmanagement.co.uk" then see if there's a "widget management" association that companies can join to show their leadership in widget management. Juicy prospects, indeed.

 

[Federer]

Thanks for the avalanche of ideas, Edwin. I will incorporate some of those into my outbound-sales model.

For those of you that have been proactive in selling your domain names, which lead-source has worked best for you, overall?