If you're trying to SEO a local site (e.g. an accountant, plumber, or any other company doing business at a local level) you may find this guide I wrote a few years back useful... http://www.memorabledomains.co.uk/localseo.pdf
Sorry, just realised... there was an almost identically titled thread in the newbie section of a different forum I had open in another browser tab, and I thought I was responding to that question Ignore my irrelevant post (unless you really DO want to SEO a local site, of course)