Yeah, I guess so. When you think about it and see how many they actually have and how much they are worth then they probably wouldn't bother about the reseller market. That said, if I were that big I would probably keep an eye out because I'm sure acorn, along with other information sites, are useful for seeing general trends and how small business interpret the industry. I would have thought by looking into it the business as a whole would benefit. I've also noticed that many businesses of that size fail to make use of the domains, losing potentially thousands and more. With that sort of money I'd hire a team to develop mini sites etc, but I guess it is easier said than done.