i'd be taking that offer then
Pardon my ignorance, but even though the EPC isn't phenomenal, at roughly a quarter of a million monthly exacts, wouldn't this domain be worth several orders of magnitude more than what it was sold for? Like low XX,XXX at least?
Or am I missing something here? Is that 246,000 search figure an anomaly or what?
For example, consider the methodology of multiplying the exact monthly search volume by the avg cpc to get a rough idea of the domain's earning potential if it was properly developed.
MountainBike.co.uk, which had 90k exacts last month and has an epc of £0.39 was sold for 5k a few weeks ago.
I'm just saying that the average EPC is a good way of determining approximately how lucrative a niche/product can be, since generally speaking the more advertisers are willing to pay on adsense, the higher the profit margins per unit sold.