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How many extra houses would an estate agent need to sell in order to make £32K?
If their commission rate is 2% of sale price and the average property on their books costs £150,000 then they're making a return of £3,000 per sale.
The domain name therefore only has to help them sell 11 more houses over their trailing sales rate for them to be in profit. All extra sales after that are pure gravy. That's not 11 sales a year, that's 11 sales, period.
And it's not remotely hard to imagine that being able to use Houses.co.uk in their advertising materials will pique the interest of at least SOME additional buyers, so the above scenario is very very readily achievable in my view.
In practice, I'd imagine the ROI for a large estate agent in London (where average house prices are MUCH higher and therefore the commission/house will also be MUCH higher) would be of the order of a few months in the worst case scenario.
If their commission rate is 2% of sale price and the average property on their books costs £150,000 then they're making a return of £3,000 per sale.
The domain name therefore only has to help them sell 11 more houses over their trailing sales rate for them to be in profit. All extra sales after that are pure gravy. That's not 11 sales a year, that's 11 sales, period.
And it's not remotely hard to imagine that being able to use Houses.co.uk in their advertising materials will pique the interest of at least SOME additional buyers, so the above scenario is very very readily achievable in my view.
In practice, I'd imagine the ROI for a large estate agent in London (where average house prices are MUCH higher and therefore the commission/house will also be MUCH higher) would be of the order of a few months in the worst case scenario.