This may seem like a dumb question but I'm not sure how I should be building links anymore. Post Penguin and Panda are we back to the days of emailing similar relevant sites asking for links where you're lucky to get one reply out of a thousand...or with everyone in the same boat now...are people more receptive to this type of approach? Link building is a ball ache but I dont want to buy links and I don't really want recips either. Not even sure I should be listing in directories anymore..