Does it make a difference on SEO rankings? I've found the singular eg: "Digital Camera" gets more searches/mo than "Digital Cameras". If I was setting up an ecommerce store selling digital cameras would it make a difference if I bought digitalcameras.co.uk or digitalcamera.co.uk? I ask because I'm thinking of creating a store in a particular niche. Both domains are at nokta. Both are reg'd in the same month. I was quoted almost 10x more on the singular domain than the plural. Which should I go for? Does it matter? Thanks.