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_co_uk - Established Sports Sponsorship Marketplace For Sale

Discussion in 'UK Websites For Sale' started by sportdriven, Mar 18, 2010.

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  1. sportdriven

    sportdriven New Member

    Mar 2010
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    More than just a website

    This your chance to buy an established online business within the sports marketing industry with genuine earning potential.

    What is Sport Driven?

    Launched in mid 2009 and currently in it's second phase of public beta, Sport Driven ( is the UK's only dedicated virtual marketplace allowing sports clubs and athletes to promote their sponsorship and advertising opportunities directly to brands and potential sponsors.

    Current members include:

    • Middlesbrough FC
    • Exeter Chiefs Rugby Club
    • Ladies Leagues
    • Barking Abbey Basketball Academy
    • Doncaster Rovers LFC
    • People's Boat
    • Inside Welsh Sport Magazine

    What's does the auction include?

    You are bidding on complete ownership of The winner of this auction will receive the following:

    • Bespoke fully developed website. You will recieve the bespoke Sport Driven website in full working order. The transfer of the website onto your server and/or domain name is completely free of charge.
    • Professionally designed corporate identity. Source files for the logo, business cards, letterheads and compliments slips which have been professionally designed and featured on several brand inspiration websites.
    • Large database of industry contacts. Since launching we've worked, talked and networked with many of the industries leading figures. All of the contacts we've built up over the past months will be included in the sale of the website. Also included is a copy of the Sport Business Directory worth £150 and includes contact details for key decision makers at every major sporting brand and organization across the globe.
    • Advertising. Sport Driven is currently advertising in the printed 2010 Sport Business Directory and it's online version (at a cost of £750 but included free of charge in the auction), distributed to ALL major International sports brands and clubs.
    • Strong social media presence. Including a branded Twitter profile with over 870 genuine followers and an active LinkedIn discussion group.

    There's few people within the professional sports industry who havn't heard of Sport Driven, a fantastic achievement for a brand that has had no marketing budget and only a few months to establish itself.

    The Website is a fully developed website built with high quality XHTML, CSS, JavaScript and PHP. To date, it has had over £8,000 in outsourced development alone and hundreds of man-hours. It features a visually appealing interface and a bespoke CMS. The sign-up and payment process is completely automated (PayPal Website Payments Pro integration) and members have access to their own custom control panel where they're able to completely manage their account.

    There are currently three membership types:

    • Free Membership. Completely free to sign-up and allows the user to list one advertising and sponsorship opportunity. Anyone can sign-up and try the site free of charge.
    • Standard Membership. Enables the user to list up to 3 sponsorship and 3 advertising opportunities and priority search results. Priced at £95/year.
    • Premium Membership. User can list an unlimited amount of opportunities to the website, multiple contacts, priority search results and featured member advertising accross the website. Priced at £149/year.

    The CMS has been specifically developed to allow for additional development and we can provide you with the contact information for the developers who have worked on the site from day one at incredibly competitive rates.

    CMS features include:

    • Completely custom-developed and branded CMS with clean, easy-to-use interface
    • Add moderaters
    • Add, manage and delete members
    • Manage site and company news
    • Add testimonials to the homepage with a click of a button
    • Customise system emails
    • Set your own prices and currency
    • Add, edit and delete all search categories and criteria inc. sports, price ranges, countries, regions and counties
    • Discount system allowing you to generate discount codes to be used in incentive marketing campaigns.
    • Quick links to important websites.

    The website has been featured on several business start-up websites and design inspiration galleries.

    Revenue Details

    Unfortunately Sport Driven grew at a rate we were unable to cope with as resources were extremely limited. The website has been ticking over with subscriptions however soon after launch it became obvious that our real market were the thousands of semi-pro clubs and athletes in the UK.

    The website acts as the perfect platform in which to generate leads and offer sponsorship sales work on a commission basis. The average commission rate for sports sponsorship work is around the 30% mark, it's an extremely profitable and scalable business.

    Current revenue figures for subscriptions aren't worth much of a mention, but the website has directly resulted in profits from commission based work. We currently have an agreed exclusive 3-year contract with a major soccer leagues brand potentially worth £18k/year. This is based on 30% commission payable upon completion of a sponsorship agreement. It's a genuine, highly profitable and very achievable contract for anyone who has experience within high-end sponsorship sales or anyone with a strong sales background.

    We have been offered a series of potentially very profitable contracts however simply don't have the knowledge or resources to take them on - We originally set out to target the grassroots market.

    Traffic Details

    Since public launch, the website's key traffic stats are as follows:

    • Unique visits: 7,741
    • Page views: 37,181 (4.8 per visit)
    • Average time on site: 5m 10s
    • Searches: 1,092 (Conversion rate: 14.11%)

    All traffic is organic and can be broken down into the following:

    • Direct traffic: 34.19%
    • Referring sites: 54.33%
    • Search engines: 11.47%

    The website is professionally optimised for natural growth on all major search engines and is showing improved rankings for several keywords over a short period of time. So far, Sport Driven has been virtually un-marketed. The website has a Google PR of 2 and is fully indexed.

    Traffic stats provided by Google Analytics.

    This website is currently listed for sale on eBay. Auctions ends 28th March, 2010.

    Visit the auction!

    Please don't hesitate to post or PM with any questions.

    Kind regards,

    Sport Driven UK
  2. Domain Forum

    Acorn Domains Elite Member

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  3. mally United Kingdom

    mally (84) Well-Known Member Trusted Trader

    Mar 2006
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    Hi, would you be able to give us an indication of what the reserve price is set at?
  4. rob

    rob (50) Founding Member Trusted Trader

    Jan 2005
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    What is actual income since public launch?
  5. sportdriven

    sportdriven New Member

    Mar 2010
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    Hi Guys,

    Mally, the reserve price is set at £1,200 however we do expect the final sale price to exceed this figure.

    Rob, total income from the website is just under £3,000 since launch. This is through commission based sponsorship sales work directly generated by the website, not from actual website subscriptions which have only bought in £120.

    With the resources available to us and a miniscule budget, we've been unable to really push the business and have had to turn down several potentially profitable contracts.

    If you have any additional questions, please don't hesitate to ask.


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