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surveys, white paper or top 10? Need attract potential clients

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I've been working within PPC for several years now, and I'm interested to start freelancing.

The issue is that my cold calling skills or not quite good:) Therefore I need to find an alternative solution, which would be gathering leads and try to convert those in the near future.

I'm interested to know a bit more about what kind of offer you think would trigger the interest of potential clients?
 
This is easy - use a soft sell (share expertise via a blog).

Industry specific works really well.
 
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