Yesterday, At SES San Francisco during the Matt Cutts keynote, Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots.
As you know, many SEOs are eagerly awaiting a Penguin update but Matt Cutts, the head of search spam at Google, said "you don’t want the next Penguin update." He warned that the Google "engineers have been working hard," on this update.
He even added the next few updates will be "jarring and Jolting" for webmasters and SEOs.
Source: http://www.seroundtable.com/google-p...ing-15577.html
As you know, many SEOs are eagerly awaiting a Penguin update but Matt Cutts, the head of search spam at Google, said "you don’t want the next Penguin update." He warned that the Google "engineers have been working hard," on this update.
He even added the next few updates will be "jarring and Jolting" for webmasters and SEOs.
Source: http://www.seroundtable.com/google-p...ing-15577.html