I think we should put this important discussion on the new gTLD's in a decent thread. Scenario 1. The new gTLD's get real traction, 6 months in people are going crazy and are desperate register a domain under every extension under the sun. Demand out strips supply - the values of the new TLD's climb at an astronomical rate and truly rival the best .com's and .uk's. Search Engines gobble up the new extensions like hungry pigs. People start dumping their trusty .com's and .uk's to be part of the latest domain fashion. A true Internet revolution has begun. Scenario 2. 6 months into the new gTLD launch and already 99% are a complete flop. The hype has gone, the speculators have left town with burnt fingers. New gTLD owners are sick of explaining to the average person that widget.something is actually a domain name - even after resorting to marketing it as www.widget.something Search Engines see the new gTLD's as nothing better than a .biz on a good day. Decent .com's and .uk's rise in value as users realise the tried and tested, established extensions are the sensible option. Perhaps both of these are wrong and there is middle ground on both, your thoughts..