Some advice please guys. OK what would be the best thing to do in the following scenario........ Keyword-Domain.co.uk is an existing established website. It is a big site, stacks of original content and has thousands of backlinks. However despite the content and links the site is slowly losing its position in Google. It was in the top 3 and has steadily dropped back to page 2. The website is an established business with a client base, goodwill, brand recognition etc, and a real world staffed office handling all manner of customer services. If the business was able to acquire KeywordDomain.co.uk what would be the smartest thing to do ? Redirect KeywordDomain.co.uk to the existing Keyword-Domain.co.uk website. ? Build another website on KeywordDomain.co.uk in an attempt to dominate two positions ? Transfer the site to KeywordDomain.co.uk and redirect Keyword-Domain.co.uk to the new URL ? I'll be very grateful for your feedback. Thanks.