Best wat to present important points...USPs

[Philnorris]

Looking for some direction on this.

What, in your views, is the best way to add these points to a website.

In the attached you will see a terrible example.

Could you either guide me or point me to a page that does it well?

Much appreciated

Phil

 

[Edwin]

If the info in the graphic is your starting point, I think you have to distill your USP down to what your audience is most likely to understand immediately.

So if your target is "the general public" then the references to HP Latex are unlikely to mean anything to the average person. Also, do people understand what "saturated" means with respect to colour?

It's about tailoring the vocabulary to the audience.

Also, what is THE most important item on the list? The one that is going to get consumers opening their wallets, and which your competitors can't easily match? I don't know the answer, but hopefully there is one... and THAT is your true USP. Everything else becomes "nice to haves".

 

[ratboy]

Think there is too much going on.

• Price
• Delivery
• Quality

"say it don't spray it"

 

[Philnorris]

I agree

This would be a B2B site and not customer based. The users will appreciate these facts, however too much info does not stick.

I am suggesting 4 USP's:

Quality
Price
Speed
Free delivery

on the home page, and under the pointers four more:

Sharp vivid Imagery
High end materials
Durable Prints
Green solutions

Each USP (First or second level) all bring them to the same info page with the details. I just cannot find a page that does this well

 

[Philnorris]

"say it don't spray it"

i was looking for a way to diplomatically say exactly this. Thank you

 

[vizzo]

I would also say the graphic itself is too fussy.
I understand what it's trying to do but the different shades of the three main colours and the 3d effect doesn't work

 

[foz]

Perhaps convey the points in an illustrated manner rather than just a text form.

http://pinterest.com/shinzu11/infographics/

 

[getmein]

Probably worth having a think if your customers are sufficiently printing tech savvy to even appreciate what 300gr/m2 is. I think it's worth concentrating on the benefits of your product rather than the features. Based on your list I'd say the key points are:

- Rich Vibrant Colours
- State of the art printing technology
- 75 year guarantee

As far as the guarantee is concerned (which to my mind is one of the strongest benefits of your offer) - you should have a think about whether that can in fact be amended to a lifetime guarantee. The likelihood of returns in 75+ years is infinitesimally small.

 

[fabpack]

Hi

There are some interesting answers and opinions here!

Our speciality is sourcing products for large retailers.

Your customer is an end user who wants their walls to be well decorated with images of their choice. IMHO the 3 key points are:
*Rich, vibrant colours on a purewhite "professional" canvas
*Fade, smudge and scratch resistant
* 75 year (lifetime) guarantee

All other points are far too technical for the average retailer customer to understand or care about.

I would personally add a point highlighting the user controlled customisation level of your offer too - sizes, framing styles etc.

Costco who are supposedly trade and selected member based do some good deals for their members with a co-banded canvas offer - you can see their key points here long with better iconography to show them:
http://costco.catchincolour.co.uk/page/siteLogin

 

[Philnorris]

Thanks for all the pointers, I agree with everything being said and was able to use this thread to highlight these valuable points.

We are now redesigning the site and i will post in a few weeks to demonstrate my listening (Reading) skills.

Very much appreciated, if you are considering purchasing a canvas print, drop me a line and i will get you the best possible price. my-picture co uk

 

[namealot]

Having sold and manufactured prints, frames, mounts etc if your selling to galleries they expect a certain materials to be used or at least they should? If its Joe public they tend not to give a toss its all about the image and cost... Define within site target audience and price and give info accordingly in the end it’s the image that sells unless your going down the artist, gallery exclusive, limited editions etc route or punters own pics...?

If your looking and selling own prints To actually find yours isn’t as easy quick simple or as obvious etc as other sites The word “Picture Store” isn’t to me at least standing out on any of the pages saying click here to see what prints we sell..?

 

[jj1]

You can either:

1 Have your 3 main points in an arrow format (or other means of saying more info) and then use a css image gallery to give more information when the user HOVERS over the arrow - eg see http://www.routeoneschoolofmotoring.co.uk/ which has 3 large arrows to the left of the main picture.

2 Similar to the above but using jquery (eg http://jquery.malsup.com/cycle/) to give more information on CLICK

3 Use rotating pictures to give digestible bits of information on each rotation - maybe with eg http://www.uniquewebsites.co.uk/

 

[vizzo]

@jj1
Well done for getting so many links to your own sites in one post!

 

[raysaj]

use a service called CrazyEgg.com, it will generate heatmaps on websites to help evaluate user engagement....