Acorn Domains News .com domain prices continue to rise, how should we respond?

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The price of .com domain names continues to rise. How should we deal with it?


In today's rapidly developing Internet, domain names, as the "house numbers" of the online world, have unique value and significance. In recent years, the price of .com in domain has shown a trend of continuous increase, which has attracted the attention of many enterprises and individual users. Faced with the rising price of .com domain names, we should deeply analyze the reasons behind it and actively explore effective response strategies.




Reasons for the continuous increase in the price of .com domain names

Agreement authorization and cost promotion: .com for domain are operated by Verisign of the United States. According to the agreement signed with relevant institutions, the price of .com domain tld can be increased by 7% every year in the next ten years except 2024 and 2025. With the development of the global economy and the impact of inflation, the cost of domain name registration and renewal is also increasing year by year. Verisign's cost price has risen from about 60 yuan in 2021 to about 73.5 yuan in 2025.



Market demand and value support: Despite the continuous emergence of new top-level domain names, .com domain have always occupied a core position due to their long history, broad user base and high brand recognition, and are still the first choice for brands and companies to establish a presence on the Internet. This continued high demand has kept the price of .com Internet domain at a high level, especially short, easy-to-remember and commercially valuable .com site domain, which have become popular in the market and their prices are often high.

Currency depreciation and exchange rate fluctuations: With the development of social economy, currency depreciation has become a trend, especially in the context of the COVID-19 pandemic, countries have over-issued currencies, further exacerbating the degree of currency depreciation. Domain names are relatively virtual assets that can maintain and increase their value. Like other assets that can maintain and increase their value, their prices will also rise. In addition, when the exchange rate between the domestic currency and the US dollar changes to a certain extent, it will also trigger the domain name registration agency to adjust the domain name price.

Market monopoly and competition factors: .com domain extension occupy a dominant position in the global domain name market and have a certain market monopoly. In this case, VeriSign, as the market leader, has a greater say in pricing with its exclusive management rights over .com website domain, and can gain more profits through price increases.




Strategies for dealing with the continued rise in .com domain name prices

Early renewal and long-term planning: Users can consider renewing .com gTLD in advance or renewing for multiple years at a time according to their own needs and budget to lock in the current price and avoid the cost increase caused by further price increases in the future. For example, if you expect to continue using the domain name for the next few years, it may be more cost-effective to renew it for 5 or 10 years at the current price now than to renew it year by year.

Choose the right registrar: Different domain name registrars may have differences in price and service. Users can compare the quotes and service quality of various registrars and choose a registrar with a relatively high cost-effectiveness (such as NiceNIC.NET) to register and renew .com domain service. Some well-known registrars may offer some preferential activities or value-added services, which users can take advantage of according to their own circumstances.

Exploring the value of domain names and reasonable investment: If you already have a .com domains, you can offset the cost increase by reasonably developing and utilizing its value. For example, by building valuable content and business on the domain name, increasing the website's traffic and revenue, the value of the domain name can be increased. You can even hold some potential Internet .com domain for a long time through domain name investment, waiting for them to appreciate and then sell them for profit.

Consider other domain name suffixes: Although website .com domain have high popularity and value, with the development of the Internet, some emerging domain name suffixes such as .xyz, .top, .club, .ai, etc. are gradually recognized and welcomed by the market, and the prices of these domain names are relatively affordable. Enterprises and individuals can choose suitable domain name suffixes according to their own business characteristics and target audiences, which can not only reduce the cost of domain names, but also better reflect the brand characteristics and positioning.

Strengthen domain name management and optimization: Establish a complete domain name management system and regularly evaluate and optimize existing domain names. For those domain names that are no longer used, dispose of them in a timely manner to avoid unnecessary expenses; for potential domain names, they can be reasonably developed and utilized to improve their value and utilization. At the same time, pay attention to the dynamics and trends of the domain name market and adjust domain name strategies in a timely manner to cope with the impact of price changes.

The continuous rise in the price of domain .com is the result of the combined effect of multiple factors. We cannot change this trend, but we can effectively respond to the challenges brought about by price increases through advance planning, reasonable selection, value exploration and enhanced management, thereby maintaining and increasing the value of domain name assets and providing strong support and guarantee for the development of our Internet business.