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Competing with popular keywords or Not

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I have some keywords for my site that are highly popular. Also I add some phrases as keywords and use those phrases in my content. Should I carry on compet with the popular keywords or should I just disregard them and find new ones. But, I think those competitive keyword are realy relavent to my site.

Thanks
 
IMO, usually I search the keyword in the search engine, when i found that the result is more than 10 millions ... I will continue to the next keyword ;) hahaha ... but it's for me, I think if you could implement great SEO, you can compete with even 30 millions other website and still get the change to get top 10 positions on google
 
The right keywords are important to the success of your SEO activities!
It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. There are Keyword Generator tool that helps you to build a list of keywords that people use on search engines to find your web site.
Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Very specific keywords generate highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords is to make them very specific.
· use keyword phrases that consist of two to four words
· avoid very competitive keywords
· be specific
· only check the keywords that are important to you
For a successful online marketing campaign, you have to target the right keywords.
The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectively.
Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.
If you want to successfully promote your web site on the Internet, you have to choose the right keywords. If you target the wrong keywords, your web site promotion efforts will be in vain. It's important to start with multiple word keywords to make your web site relevant to a topic.
 
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