End User Sale

cc976a · Jun 4, 2012

Question to anyone who has experience in selling a site to businesses operating in the same niche / industry.

I run a popular website which is 2nd in G for the main keyword in this industry / niche with many companies targeting this keyword in their PPC ads.

Site gets around 4,400 unique visitors per month, all organic.The CPC for this keyword is around £2-£2.50 for top 2 slots.

When approaching other businesses in the sector is there a standard, or successful model, when it comes to price of the business - i.e. based on the cost per acquisition of visitor from PPC (rather than multiples you see on here)?

cc976a · Jun 5, 2012

Anyone any thoughts or experiences?

Retired_member41 · Jun 5, 2012

As your business has a great name and several large companies who manufacture these goods you should ignore any visitor based calculation.

Most of these calculations end up being only a part of the picture and customer acquisitions being the real target for a buyer. If its the site I'm thinking of you will only really have emails/customers in the main from people you have already sold to, who are highly unlikely to buy again anytime soon.

IMO you should use all the data you have and just like selling any product put together a summary of your business and making it available in several mediums distribute it to these manufacturers and related suppliers.

Let these businesses use the calculations they use each time they make an investment to come up with a figure. 'postponability' practice should see you get a really good offer.

When else are they going to get an opportunity to buy this again? The answer is never if a competitor gets it first.

It's a great time to sell as its proven that companies that grow during a recession, deliver quality at a good fair price and advertise come out the other end stronger than those who don't.

The big guys will think its good enough not to ignore and would hate to lose market share to a rival. And rivals and smaller concerns would see it as a great opportunity to take market share away from the leading companies.

If you do go with a calculation based on income so far and visitors we would be interested