Excuse my language but this research is a fucking pile of shit and anyone with any real experience knows it...
More in depth article here:
http://searchenginewatch.com/3641002
Sure, there is definately some interesting learnings from the tool they are plugging, influencefinder.
However what they fail to address which is something any decent seo should know already is the matter of "authority".
Thats how you end up with the bbc and other newspaper sites ranking in competative niches for certain keywords when their article contains that term... its called "authority"...
If you pile into a new domain with loads and loads of exact anchor links you might well toast the domain and get a penalty. That said once you have built up some authority how on earth could you be penalised for building exact match anchor keywords heavily?? Its bollocks!
If your URL is outdoorclothing.co.uk and you build links for outdoor clothing its the freeking NAAAAAAAME!!! anything linking to the site like "outdoor clothing", outdoorclothing.co.uk ,
www.outdoorclothing.co.uk is going to pass the benefit.... "outdoor clothing"
They also fail to properly distinguish between "quality links" and "volume".
1 high equity "authority" link on anchor is worth 100 times more than 10 low-average equity anchor links.
Therefore its not accurate at all to simply look at 10 domains, count their exact anchor links V brand links and draw a line in the sand...
In the example they have used the outdoorclothing TLD breakdown is as follows:
.com - parked
.net - parked
.co.uk - forwarded to some design site
.org.uk - abortion of a site with no chance in hell of ranking.
Funny that isnt it. :roll:
