Lead gen - how much to charge...

[bu06nne]

Hello all,

If you were delivering leads that, if converted, would generate £75 for the company plus the opp to cross-sell - how much would you charge for a qualified lead? A lead being a name, email and tel...

Cheers

 

[Retired_Member38]

There is no possible way anyone can answer that on the information provided.

Some leads might convert at 75%, others at 0.75%

If you have a few companies in mind and are already generating the leads, give them some free leads each. Tell them you've given half a dozen companies free leads, and invite them all to make you an offer per lead if they like the quality and want more.

You should at least get in the ballpark of their true value this way.

 

[bu06nne]

Understood... I don't know what the conversion rate will be as my site hasn't launched yet.

I guess I will just have to wait until then.

Cheers,

 

[Retired_Member42]

Understood... I don't know what the conversion rate will be as my site hasn't launched yet.

I guess I will just have to wait until then.

Cheers,

You should perhaps pose as a lead buyer and contact your competitors. You should really have at least some idea of the conversation rates and payouts in the niche you're intending to move into. The last thing you want to do is waste time/money building and promoting a new site with no idea on the earning potential.