No domain can really become

[julian]

a brand - unless the domain is the brand.

I can't believe its taken me so long to realise this..

 

[retired_member34]

An example?

 

[bensd]

I have seen quite a few online store using .co.uk/.com in their name recently which would back up your theory

 

[accelerator]

An example?

At some point I would like to brand LowPrices.co.uk properly.

I really like domain names as brands. The main issue is that "branding" as such is really expensive, i.e. spending money just to tell someone a name. I guess you have to get the thinking cap out for cheap ways to do it, e.g. viral videos.

Rgds

 

[Ashton]

An example?

Sofa.com

 

[Pred]

http://www.lifestylefitness.co.uk/

just opened one in chesterfield
is a big place on main drag, seem to be opening them up all over uk

the signage is huge and IS the domain name

 

[accelerator]

the signage is huge and IS the domain name

AMEN!!! Fingers crossed many other companies will follow suit!!!

 

[Retired_member41]

Sofa.com

Nope.

I think people need to study brands, brand names and branding 101

 

[Pred]

availablecar dot com
most annoying ad on radio, but sticks

 

[Ashton]

Nope.

I think people need to study brands, brand names and branding 101

Care to explain for us then?