All the Google fed sites are way down ATM. The usual summer blues, I guess, which don't seem to go away untill the kids are back at school & the big kids are back at Uni.
I was surprised that Sedo made such major changes to their feed at a time when PPC rates have historically been weak. Perhaps they thought any downside would be limited.
How wrong they were
I have a theory (Ed?) that Google have tinkered with things too. Why?...well, pick a popular high paying keyword, like "insurance" & take a look at Google's suggested average bid price for a top three placing.
Next visit Google.co.uk, search for "insurance" & note the advertisers & their position (including the high paying "blue stripe ads at the top").
Now do the same thing on a Google sponsored parking page & note the advertisers again.
Finally compare what you are paid with the top bids
It would appear that for many top paying keywords Google are keeping the expensive ads for themselves & showing the low bid ads to their partners pages.
I don't expect this is true for every keyword, but it certainly seems to be the case for popular keywords for which they have plenty of searches on their own site.
Of course they might argue that those high paying advertisers deserve the "best" natural traffic & that this is search engine traffic direct from Google's own sites, but that is little consolation to anybody getting 5 cents a click for their parked credit card domain!
It's just a theory & could be tosh. Hopefully next month will prove me wrong. The supermarkets are filling up with Quality Street as I type.
